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		<title>National Restaurant Association of India (NRAI) announces the 4th Edition of the NRAI Food Delivery Summit 2025</title>
		<link>https://www.businessoffood.in/national-restaurant-association-of-india-nrai-announces-the-4th-edition-of-the-nrai-food-delivery-summit-2025/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Tue, 22 Apr 2025 08:23:02 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Anshul Gupta]]></category>
		<category><![CDATA[Ashish Tulsian]]></category>
		<category><![CDATA[Business Of Food]]></category>
		<category><![CDATA[Chef Kunal Kapur]]></category>
		<category><![CDATA[FMCG Brands]]></category>
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		<category><![CDATA[Kabir Jeet Singh]]></category>
		<category><![CDATA[Kabir Suri]]></category>
		<category><![CDATA[Moksh Chopra]]></category>
		<category><![CDATA[NRAI Food Delivery Summit 2025]]></category>
		<category><![CDATA[Raghav Joshi]]></category>
		<category><![CDATA[Retail Industry]]></category>
		<category><![CDATA[Retail News]]></category>
		<category><![CDATA[Riyaaz Amlani]]></category>
		<category><![CDATA[Sagar Daryani]]></category>
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		<category><![CDATA[Zorawar Kalra]]></category>
		<guid isPermaLink="false">https://www.businessoffood.in/?p=9337</guid>

					<description><![CDATA[<p>The National Restaurant Association of India (NRAI) is proud to announce the 4th Edition of the NRAI Food Delivery Summit 2025, scheduled to take place in Le Meridien, Delhi on April 30th, 2025. The summit is a flagship event that brings together key stakeholders from across the food delivery ecosystem, including restaurant owners, cloud kitchen [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/national-restaurant-association-of-india-nrai-announces-the-4th-edition-of-the-nrai-food-delivery-summit-2025/">National Restaurant Association of India (NRAI) announces the 4th Edition of the NRAI Food Delivery Summit 2025</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The <strong>National Restaurant Association of India </strong>(NRAI) is proud to announce the 4th Edition of the <strong>NRAI Food Delivery Summit 2025, </strong>scheduled to take place in Le Meridien, Delhi on April 30<sup>th</sup>, 2025.</p>



<p class="wp-block-paragraph">The summit is a flagship event that brings together key stakeholders from across the food delivery ecosystem, including restaurant owners, cloud kitchen operators, aggregators, logistics providers, technology innovators, policymakers, and investors, to discuss the trends, challenges, and opportunities shaping India&#8217;s thriving food delivery industry.</p>



<p class="wp-block-paragraph">Following three successful editions, the 2025 summit will focus on the evolving food delivery landscape and drive growth through new channels and technologies. The summit will include thought-provoking panel discussions, workshops, product showcases, and networking opportunities for more than 2000 plus attendees travelling from 20+ cities, 50+ speakers, and 5+ panel discussions. Key panel discussions at the summit will explore important topics in the industry, including,&nbsp;<strong>Tech as a Margin Multiplier: Unlocking Profitability in Food Delivery</strong>,&nbsp;<strong>Margins That Matter: Topline vs Bottomline</strong>, and&nbsp;<strong>Winning Alternatives to Aggregator Dependency</strong>, among others.</p>



<p class="wp-block-paragraph">Some of the key speakers who will be sharing their thoughts in what is shaping up to be a landmark event for the food delivery space are <strong>Sagar Daryani,</strong> <em>President, NRAI, CEO &amp; Co-Founder, Wow! Momo Foods,</em> <strong>Riyaaz Amlani, </strong><em>CEO &amp; MD, Impresario Entertainment &amp; Hospitality Pvt. Ltd.,</em> <strong>Kabir Suri, </strong><em>CoFounder &amp; Director, Azure Hospitality, </em><strong>Zorawar Kalra, </strong><em>Vice President, NRAI, Founder &amp; Managing Director, Massive Restaurants Pvt. Ltd., </em><strong>Anshul Gupta, </strong><em>CoFounder, EatClub,<strong> </strong></em><strong>Ashish Tulsian, </strong><em>CoFounder &amp; CEO, Restroworks, </em><strong>Chef Kunal Kapur,</strong> <em>Celebrity Chef,<strong> </strong></em><strong>Moksh Chopra, </strong><em>General Manager, KFC India &amp; Partner Countries, </em><strong>Kabir Jeet Singh,</strong><em> Founder &amp; CEO, Burger Singh, </em><strong>Tarak Bhattacharya,</strong><em><strong> </strong>ED &amp; CEO, Mad Over Donuts,</em> <strong>Raghav Joshi, </strong><em>CoFounder, Rebel Foods</em> amongst many more.</p>



<p class="wp-block-paragraph">The well-known and highly respected speakers will be discussing multiple themes including:</p>



<ul class="wp-block-list">
<li>Future of Hyperlocal Delivery Models</li>



<li>Investment Trends in the Food Tech Space</li>



<li>Policy and Regulatory Landscape</li>



<li>Innovations and solutions that are revolutionizing the food delivery ecosystem</li>
</ul>



<p class="wp-block-paragraph">The event promises dynamic participation from leading aggregators, tech enablers, delivery partners, restaurant chains, and start-ups.</p>
<p>The post <a href="https://www.businessoffood.in/national-restaurant-association-of-india-nrai-announces-the-4th-edition-of-the-nrai-food-delivery-summit-2025/">National Restaurant Association of India (NRAI) announces the 4th Edition of the NRAI Food Delivery Summit 2025</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">9337</post-id>	</item>
		<item>
		<title>NRAI TownHall 10.0 brings to the forefront the adverse impact of Food Aggregators’ on the Restaurant Industry</title>
		<link>https://www.businessoffood.in/nrai-townhall-10-0-brings-to-the-forefront-the-adverse-impact-of-food-aggregators-on-the-restaurant-industry/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 10:20:22 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Anshul Gupta]]></category>
		<category><![CDATA[Anurag Katriar]]></category>
		<category><![CDATA[Business Of Food]]></category>
		<category><![CDATA[Chiranjeev Restaurant and Foods Pvt. Ltd. remarked saying]]></category>
		<category><![CDATA[Eat Clubs]]></category>
		<category><![CDATA[FMCG Brands]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Food Business Analysis]]></category>
		<category><![CDATA[Food Business Update]]></category>
		<category><![CDATA[Food Industry]]></category>
		<category><![CDATA[Food Matters India Pvt. Ltd.]]></category>
		<category><![CDATA[Food News India]]></category>
		<category><![CDATA[food retail]]></category>
		<category><![CDATA[Food Retail News]]></category>
		<category><![CDATA[Food Safety]]></category>
		<category><![CDATA[Food Service]]></category>
		<category><![CDATA[Food Service*]]></category>
		<category><![CDATA[Food technology]]></category>
		<category><![CDATA[Gauri Devidayal]]></category>
		<category><![CDATA[Impresario Entertainment & Hospitality Pvt. Ltd]]></category>
		<category><![CDATA[Indigo Hospitality]]></category>
		<category><![CDATA[Mahabelly]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Massive Restaurants Pvt. Ltd]]></category>
		<category><![CDATA[Mint Hospitality Pvt. Ltd]]></category>
		<category><![CDATA[Praful Chandawarkar]]></category>
		<category><![CDATA[Pranav M Rungta]]></category>
		<category><![CDATA[Retail Industry]]></category>
		<category><![CDATA[Retail News]]></category>
		<category><![CDATA[Riyaaz Amlani]]></category>
		<category><![CDATA[Sagar Daryani]]></category>
		<category><![CDATA[Thomas Fenn]]></category>
		<category><![CDATA[Zorawar Kalra]]></category>
		<guid isPermaLink="false">https://www.businessoffood.in/?p=7793</guid>

					<description><![CDATA[<p>NRAI successfully hosted a thought-provoking and impassioned virtual townhall, NRAI Townhall 10.0 which was attended live by more than 8000 people. The key focus of this Townhall was to discuss and debate the primary issue plaguing the food and restaurant sector, &#8220;Are Food Aggregators Helping or Hurting the Restaurant Business in India?&#8221; NRAI Townhall 10.0 [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/nrai-townhall-10-0-brings-to-the-forefront-the-adverse-impact-of-food-aggregators-on-the-restaurant-industry/">NRAI TownHall 10.0 brings to the forefront the adverse impact of Food Aggregators’ on the Restaurant Industry</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">NRAI successfully hosted a thought-provoking and impassioned virtual townhall, NRAI Townhall 10.0 which was attended live by more than 8000 people. The key focus of this Townhall was to discuss and debate the primary issue plaguing the food and restaurant sector, <strong>&#8220;Are Food Aggregators Helping or Hurting the Restaurant Business in India?&#8221;</strong></p>



<p class="wp-block-paragraph">NRAI Townhall 10.0 saw participation and attendees from a wide-ranging list of industry stakeholders including restaurateurs and industry experts. The townhall provided an engaging platform to debate the complex and fast-declining relationship between food aggregators and the restaurant ecosystem due to the recent uncompetitive practices of the aggregators. Leading restauranteurs and industry veterans took the time to passionately discuss this critical issue by vociferously highlighting the challenges and opportunities brought about by aggregator platforms. </p>



<p class="wp-block-paragraph">Among many of the issues that were discussed, <strong>the key issues that were brought up in NRAI Townhall 10.0 were:</strong></p>



<ul class="wp-block-list">
<li><strong>Private Labelling by Aggregators</strong>: Concerns over monopolization by platforms launching private labels and leveraging restaurant data.</li>



<li><strong>Aggregator Payment Platforms</strong>: The bundling of payment gateways with reservation services, eroding autonomy and adding unnecessary costs.</li>



<li><strong>Deep Discounting Practices</strong>: Aggressive discount strategies disrupting the dine-in and food delivery sectors.</li>
</ul>



<p class="wp-block-paragraph"><strong>Key Findings from Audience Polls</strong></p>



<p class="wp-block-paragraph">During the course of the Townhall, NRAI conducted live polls to gauge the viewer&#8217;s sentiment on critical issues surrounding food aggregators. The polls saw enthusiastic participation, with respondents voicing strong opinions on the challenges facing the restaurant industry.</p>



<p class="wp-block-paragraph"><strong>Key insights from the polls include:</strong></p>



<ul class="wp-block-list">
<li>92% of viewers believe that customer data is essential and necessary in bettering customer experience.</li>



<li>70% of viewers believe that private labels in Quick Commerce are already impacting their business.</li>



<li>69% of viewers believe that they have no negotiation powers with respect&nbsp;to&nbsp;commissions.</li>



<li>42% of viewers believe that flexibility is needed when it comes to discounting.</li>



<li>42% of viewers feel that flexibility is required in aggregators.</li>
</ul>



<ul class="wp-block-list">
<li>34% of viewers believe that Aggregators have stolen customers and have converted customers of restaurants into their own customers.</li>
</ul>



<p class="wp-block-paragraph"><strong>Key highlights of the discussion during Townhall:</strong></p>



<p class="wp-block-paragraph"><strong>Anurag Katriar, Founder &amp; MD of Indigo Hospitality</strong> moderated the Leader’s panel with Industry Stalwarts.</p>



<p class="wp-block-paragraph"><strong>Sagar Daryani, NRAI President</strong>, said, &#8220;India&#8217;s food delivery industry is at a crossroads, with profitability, sustainability, and fairness being put to the test. While we welcome developments such as quick commerce in the food delivery space, we are deeply concerned about aggregators expanding into private labels, leveraging restaurant data, and competing directly with their own partners. This practice not only creates an unfair playing field, but it also undermines the trust that is at the foundation of this ecosystem. The lack of transparency in policies, rising commissions, and aggressive ad-driven visibility models are all contributing to restaurants&#8217; unsustainable position. We are committed to finding solutions, which include investigating third-party alternatives, encouraging dine-in growth, and working with aggregators on more equitable terms. Our industry&#8217;s survival and sustainability rely on creating a balanced ecosystem that considers the interests of all stakeholders.&#8221;</p>



<p class="wp-block-paragraph"><strong>Pranav M Rungta, NRAI Vice President, Director – Mint Hospitality Pvt. Ltd., highlighted,</strong><em> </em>“We saw tremendous engagement, with more than 8,000 viewers and 3,000 + active comments—proof that our collective voice is making an impact. Now more than ever, unity is key to driving the change our industry needs. While aggregators do add some value, we must ensure they support our growth without taking control. Through continuous dialogue with ministers and trustees, we are committed to safeguarding the interests of our fraternity and shaping a future where we lead with strength and collaboration.”&nbsp;</p>



<p class="wp-block-paragraph"><strong>Zorawar Kalra, NRAI Vice President, Founder &amp; Managing Director, Massive Restaurants Pvt. Ltd</strong> said<em>, </em>“The restaurant industry is built on authenticity, experiences, and value—none of which should be compromised by the cycle of deep discounting and unfair terms imposed by aggregators. While these platforms have undeniably expanded reach, their approach must align with the sustainability of the dining-out ecosystem. Collaboration is essential, but it must be fair and balanced. Restaurants should focus on creating memorable experiences, adding value during off-peak hours, and fostering direct connections with their customers. Only when we reclaim the narrative and move away from a dependency on discounts can we truly preserve the integrity and profitability of our industry.”</p>



<p class="wp-block-paragraph"><strong>Riyaaz Amlani, Founder &amp; Managing Director, Impresario Entertainment &amp; Hospitality Pvt. Ltd</strong>, said, “The restaurant business has always been about personal connections, exceptional food, and memorable experiences. While aggregators have undeniably transformed the way customers discover and engage with us, they should be seen as tools to amplify our reach—not as gatekeepers of our customer relationships. Restaurateurs must take charge by fostering direct connections with diners, offering consistent value across channels, and using these platforms strategically as marketing avenues rather than relying on them entirely. The future of our industry depends on how we strike this balance while staying true to the heart of hospitality.”</p>



<p class="wp-block-paragraph"><strong>Praful Chandawarkar, Managing Director, Chiranjeev Restaurant and Foods Pvt. Ltd</strong>. remarked saying, “Aggregators are increasingly taking control of areas like hygiene audits, but that authority should rest with restaurants. For the fraternity to reclaim our space, the industry must focus on enhancing the product—improving ambience, service, food safety, and nutrition density. When we lead with quality, aggregators become tools, not controllers. Unlike restaurants that strive to earn customer loyalty, aggregators treat loyalty as something to be sold, burdening us( fraternity) with programs that come at an unfair cost. It’s time for a movement toward excellence and independence in the restaurant industry.”&nbsp;</p>



<p class="wp-block-paragraph"><strong>Gauri Devidayal, Co-Founder &amp; Director, Food Matters India Pvt. Ltd.</strong><em> </em>said<em>,</em> “Aggregators are pushing an unnecessary link between table reservations and payment gateways, claiming it benefits customers, but the reality is different. Customers already have multiple payment options, and bundling these services only imposes restrictions on restaurants while adding no real value. Unlike delivery, which involves operational efforts justifying commissions, reservations do not. Restaurants must reject commission-based fees for reservations, demand a fixed-fee model, and advocate for the separation of payment gateways to safeguard their independence and ensure fair practices.”&nbsp;</p>



<p class="wp-block-paragraph"><strong>Anshul Gupta, Co-Founder, Eat Clubs</strong> said, “The restaurant industry has played a pivotal role in building the food delivery ecosystem, yet we now face a significant challenge as aggregators shift from partners to competitors. By setting up private labels, leveraging exclusive data, and occupying premium visibility on their platforms, they are directly competing with the very restaurants that helped establish their success. This shift undermines trust and fairness in the ecosystem. The time has come to address these practices and ensure a level playing field—one that respects the partnership between platforms and restaurants while safeguarding the interests of operators of all scales, from single outlets to national chains.&#8221;</p>



<p class="wp-block-paragraph"><strong>Thomas Fenn, Partner, Mahabelly</strong><em> </em>commented saying, “Table reservations are an essential service for restaurants, but aggregators are bundling them with non-essential services, forcing us to adopt their payment gateways and unnecessarily share sensitive customer data, like payment habits and business size. This practice allows aggregators to control pricing dynamics and offer discounts, while adding little to no incremental value from a service perspective. Restaurants must focus on delinking essential services from non-essential ones and avoid adopting services that don’t contribute to their growth or efficiency.”&nbsp;</p>



<p class="wp-block-paragraph">During the Townhall, NRAI and its member partners focused on trying to find solutions to increase transparency and trust<strong> </strong>by attempting to get the Food Aggregators to adhere to clear and fair policies for both parties, including data sharing amongst others, to build trust. The townhall received overwhelming appreciation from all participants for its comprehensive discussions and actionable insights.&nbsp;</p>



<p class="wp-block-paragraph">NRAI announced its commitment to further engage in continued dialogue with aggregators, policymakers, and industry leaders to advocate for reforms and build a transparent, equitable environment for the restaurant community. The Association firmly believes that a collaborative approach involving the industry, policymakers, and regulators is crucial to ensure the long-term sustainability and growth of the Indian restaurant sector. </p>
<p>The post <a href="https://www.businessoffood.in/nrai-townhall-10-0-brings-to-the-forefront-the-adverse-impact-of-food-aggregators-on-the-restaurant-industry/">NRAI TownHall 10.0 brings to the forefront the adverse impact of Food Aggregators’ on the Restaurant Industry</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7793</post-id>	</item>
		<item>
		<title>Kirana Club Survey: Only 22% Indian kiranas optimistic about business prospects</title>
		<link>https://www.businessoffood.in/kirana-club-survey-only-22-indian-kiranas-optimistic-about-business-prospects/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Wed, 25 Oct 2023 12:28:00 +0000</pubDate>
				<category><![CDATA[Grocery Retail]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Anshul Gupta]]></category>
		<category><![CDATA[festive season]]></category>
		<category><![CDATA[Indian kiranas]]></category>
		<category><![CDATA[Kirana Club]]></category>
		<category><![CDATA[kirana store]]></category>
		<guid isPermaLink="false">https://businessoffood.in/?p=948</guid>

					<description><![CDATA[<p>A survey conducted by India’s largest Kirana Community, Kirana Club,  reveals that Kiranawallahs are expressing a sense of caution in their optimism despite the festivities and the concurrent Cricket World Cup. Only 22% of India’s kirana owners are feeling ‘extremely optimistic’ about business prospects this festive season, while about 37% expressed ‘some level of optimism’. [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/kirana-club-survey-only-22-indian-kiranas-optimistic-about-business-prospects/">Kirana Club Survey: Only 22% Indian kiranas optimistic about business prospects</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A survey conducted by India’s largest Kirana Community, Kirana Club,  reveals that Kiranawallahs are expressing a sense of caution in their optimism despite the festivities and the concurrent Cricket World Cup. <strong>Only 22% of India’s kirana owners are feeling ‘extremely optimistic’</strong> about business prospects this festive season, while about <strong>37% expressed ‘some level of optimism’</strong>. The survey further indicated that <strong>29% kiranas are unsure</strong> about the season’s business prospects.</p>



<p class="wp-block-paragraph">Recent industry reports indicated that FMCG companies have witnessed subdued consumer demand and a decline in rural consumption given the persistent food inflation and uneven rainfall. Kirana Club’s survey aimed at gauging the sentiment of kirana owners and the implications of these challenges on their business.</p>



<p class="wp-block-paragraph">The <strong>positive sentiment</strong> was the <strong>most prominent</strong> among kirana owners in <strong>Madhya Pradesh</strong>, with 63% holding this view, <strong>followed by Bihar</strong> at 60%, Rajasthan and Maharashtra at 59%. In contrast, <strong>Uttar Pradesh had the highest number of kiranawallahs expressing pessimism</strong> regarding business prospects, with <strong>14% reflecting this mood</strong>.</p>



<p class="wp-block-paragraph">‘The Mood of Kiranas’ survey was conducted among 5,000 kirana owners across the country including Maharashtra, Bihar, Uttar Pradesh, Rajasthan, Madhya Pradesh etc.</p>



<p class="wp-block-paragraph"><strong>Kirana Club Founder Anshul Gupta</strong> said, “Over the years, the retail sector has been witnessing increased consumer demand, thereby boosting sales and revenue during the festivities however the usual upbeat mood seems to be missing among Indian kiranas this season. The cautious optimism among kirana owners expressed in our survey is a true reflection of the current dynamics of the retail sector across the country. This is a valuable insight for FMCG companies and a reminder for them to be attuned to these sentiments and evolve as per changing consumer preferences to stay ahead of the curve.”</p>



<p class="wp-block-paragraph">“By being part of the Kirana Club community, kiranas are able to plug their information gaps when it comes to real-time insights on &#8216;mandi&#8217; rates of commodities, latest brand and variant launches, schemes, offers and a lot more, which empowers them to take better business decisions and scale their business, even amid uncertainties,” <strong>added Gupta.</strong></p>



<figure class="wp-block-table"><table><tbody><tr><td colspan="6"><strong>Findings from ‘Mood of Kiranas’ survey</strong></td></tr><tr><td><strong>State</strong></td><td><strong>1-2</strong> <strong>(Extremely pessimistic)</strong></td><td><strong>3-4</strong> <strong>(Somewhat pessimistic)</strong></td><td><strong>5-6</strong> <strong>(Neutral)</strong></td><td><strong>7-8</strong> <strong>(Somewhat</strong> <strong>Optimistic)</strong></td><td><strong>9-10</strong> <strong>(Extremely Optimistic)</strong></td></tr><tr><td><strong>Overall</strong></td><td><strong>4.5%</strong></td><td><strong>7.0%</strong></td><td><strong>29.2%</strong></td><td><strong>36.8%</strong></td><td><strong>22.5%</strong></td></tr><tr><td><strong>Uttar Pradesh</strong></td><td>6.2%</td><td>7.4%</td><td>30.5%</td><td>36.1%</td><td>19.8%</td></tr><tr><td><strong>Rajasthan</strong></td><td>2.6%</td><td>8.0%</td><td>30.2%</td><td>35.1%</td><td>24.2%</td></tr><tr><td><strong>Maharashtra</strong></td><td>6.5%</td><td>5.5%</td><td>29.3%</td><td>39.1%</td><td>19.5%</td></tr><tr><td><strong>Madhya Pradesh</strong></td><td>2.5%</td><td>6.7%</td><td>27.6%</td><td>39.2%</td><td>24.1%</td></tr><tr><td><strong>Bihar</strong></td><td>8.6%</td><td>4.5%</td><td>26.2%</td><td>33.5%</td><td>27.2%</td></tr><tr><td><strong>Others</strong></td><td>2.7%</td><td>7.8%</td><td>29.2%</td><td>37.6%</td><td>22.7%</td></tr></tbody></table></figure>



<p class="wp-block-paragraph">Kirana Club also conducted sentiment analysis among kirana owners to evaluate the demand for small size SKUs (stock keeping units) which indicated that 71% Indian kiranas witnessed a surge in demand over the past few weeks.</p>



<p class="wp-block-paragraph">Kirana owners in Madhya Pradesh (72%), Bihar (72%), Rajasthan (72%), Uttar Pradesh (69%) and Maharashtra (68%) confirmed increased demand for small size SKUs, indicating that consumers are either trading down to smaller packages or experimenting with new variants of brands. It also correlates with muted sentiments during the festive season, indicating that consumers are cutting back on spending in these regions as compared to others.</p>



<figure class="wp-block-table"><table><tbody><tr><td colspan="4"><strong>Data on demand for small size SKUs</strong></td></tr><tr><td><strong>State</strong></td><td><strong>Yes, demand has increased</strong></td><td><strong>Demand is the same</strong></td><td><strong>Demand has decreased</strong></td></tr><tr><td><strong>Overall</strong></td><td><strong>70.9%</strong></td><td><strong>19.2%</strong></td><td><strong>9.9%</strong></td></tr><tr><td><strong>Uttar Pradesh</strong></td><td>69.1%</td><td>20.5%</td><td>10.5%</td></tr><tr><td><strong>Rajasthan</strong></td><td>72.3%</td><td>19.5%</td><td>8.4%</td></tr><tr><td><strong>Maharashtra</strong></td><td>68.4%</td><td>19.4%</td><td>11.9%</td></tr><tr><td><strong>Madhya Pradesh</strong></td><td>72.2%</td><td>17.4%</td><td>10.6%</td></tr><tr><td><strong>Bihar</strong></td><td>72.0%</td><td>18.4%</td><td>9.7%</td></tr><tr><td><strong>Others</strong></td><td>70.1%</td><td>19.2%</td><td>9.8%</td></tr></tbody></table></figure>



<p class="wp-block-paragraph"><strong>About Kirana Club:</strong></p>



<p class="wp-block-paragraph">Kirana Club is India’s largest community of kirana owners. It is an app-based platform where kirana owners participate, connect and influence each other. The app has onboarded more than 15 lakh kirana owners till date, spanning across 10 states and 16000 pincodes. Many national and regional brands are active on the platform, names include brands of FMCG giants like Perfetti, Pepsico, Cycle Pure, Daawat and many more.</p>



<p class="wp-block-paragraph">For more information, please visit: <a href="https://kirana.club/">https://kirana.club/</a></p>



<p class="wp-block-paragraph"><strong>For further queries, get in touch with SGA PR:</strong></p>



<p class="wp-block-paragraph">Vidhi Shah, Senior Account Manager &#8211; <a href="mailto:vidhi.shah@sgapl.net">vidhi.shah@sgapl.net</a> | 9619420490</p>



<p class="wp-block-paragraph">Palak Aneja, Assistant Account Manager &#8211; <a href="mailto:palak.a@sgapl.net">palak.a@sgapl.net</a>| 98181 81802</p>



<p class="wp-block-paragraph"><strong>Kirana Club survey reveals ‘Mood of Kiranas’ this festive season: Only 22% Indian kiranas extremely optimistic about business prospects</strong></p>



<p class="wp-block-paragraph"><strong>25<sup>th</sup> October 2023, India: </strong>A survey conducted by India’s largest Kirana Community, <a href="https://kirana.club/">Kirana Club</a>, &nbsp;reveals that Kiranawallahs are expressing a sense of caution in their optimism despite the festivities and the concurrent Cricket World Cup. <strong>Only 22% of India’s kirana owners are feeling ‘extremely optimistic’</strong> about business prospects this festive season, while about <strong>37% expressed ‘some level of optimism’</strong>. The survey further indicated that <strong>29% kiranas are unsure</strong> about the season’s business prospects.</p>



<p class="wp-block-paragraph">Recent industry reports indicated that FMCG companies have witnessed subdued consumer demand and a decline in rural consumption given the persistent food inflation and uneven rainfall. Kirana Club’s survey aimed at gauging the sentiment of kirana owners and the implications of these challenges on their business.</p>



<p class="wp-block-paragraph">The <strong>positive sentiment</strong> was the <strong>most prominent</strong> among kirana owners in <strong>Madhya Pradesh</strong>, with 63% holding this view, <strong>followed by Bihar</strong> at 60%, Rajasthan and Maharashtra at 59%. In contrast, <strong>Uttar Pradesh had the highest number of kiranawallahs expressing pessimism</strong> regarding business prospects, with <strong>14% reflecting this mood</strong>.</p>



<p class="wp-block-paragraph">‘The Mood of Kiranas’ survey was conducted among 5,000 kirana owners across the country including Maharashtra, Bihar, Uttar Pradesh, Rajasthan, Madhya Pradesh etc.</p>



<p class="wp-block-paragraph"><strong><em>Kirana Club Founder Anshul Gupta</em></strong><em> said, “Over the years, the retail sector has been witnessing increased consumer demand, thereby boosting sales and revenue during the festivities however the usual upbeat mood seems to be missing among Indian kiranas this season. The cautious optimism among kirana owners expressed in our survey is a true reflection of the current dynamics of the retail sector across the country. This is a valuable insight for FMCG companies and a reminder for them to be attuned to these sentiments and evolve as per changing consumer preferences to stay ahead of the curve.”</em></p>



<p class="wp-block-paragraph"><em>“By being part of the Kirana Club community, kiranas are able to plug their information gaps when it comes to real-time insights on &#8216;mandi&#8217; rates of commodities, latest brand and variant launches, schemes, offers and a lot more, which empowers them to take better business decisions and scale<br>their business, even amid uncertainties,” <strong>added Gupta.</strong></em></p>



<figure class="wp-block-table"><table><tbody><tr><td colspan="6"><strong>Findings from ‘Mood of Kiranas’ survey</strong></td></tr><tr><td><strong>State</strong></td><td><strong>1-2</strong> <strong>(Extremely pessimistic)</strong></td><td><strong>3-4</strong> <strong>(Somewhat pessimistic)</strong></td><td><strong>5-6</strong> <strong>(Neutral)</strong></td><td><strong>7-8</strong> <strong>(Somewhat</strong> <strong>Optimistic)</strong></td><td><strong>9-10</strong> <strong>(Extremely Optimistic)</strong></td></tr><tr><td><strong>Overall</strong></td><td><strong>4.5%</strong></td><td><strong>7.0%</strong></td><td><strong>29.2%</strong></td><td><strong>36.8%</strong></td><td><strong>22.5%</strong></td></tr><tr><td><strong>Uttar Pradesh</strong></td><td>6.2%</td><td>7.4%</td><td>30.5%</td><td>36.1%</td><td>19.8%</td></tr><tr><td><strong>Rajasthan</strong></td><td>2.6%</td><td>8.0%</td><td>30.2%</td><td>35.1%</td><td>24.2%</td></tr><tr><td><strong>Maharashtra</strong></td><td>6.5%</td><td>5.5%</td><td>29.3%</td><td>39.1%</td><td>19.5%</td></tr><tr><td><strong>Madhya Pradesh</strong></td><td>2.5%</td><td>6.7%</td><td>27.6%</td><td>39.2%</td><td>24.1%</td></tr><tr><td><strong>Bihar</strong></td><td>8.6%</td><td>4.5%</td><td>26.2%</td><td>33.5%</td><td>27.2%</td></tr><tr><td><strong>Others</strong></td><td>2.7%</td><td>7.8%</td><td>29.2%</td><td>37.6%</td><td>22.7%</td></tr></tbody></table></figure>



<p class="wp-block-paragraph">Kirana Club also conducted sentiment analysis among kirana owners to evaluate the demand for small size SKUs (stock keeping units) which indicated that 71% Indian kiranas witnessed a surge in demand over the past few weeks.</p>



<p class="wp-block-paragraph">Kirana owners in Madhya Pradesh (72%), Bihar (72%), Rajasthan (72%), Uttar Pradesh (69%) and Maharashtra (68%) confirmed increased demand for small size SKUs, indicating that consumers are either trading down to smaller packages or experimenting with new variants of brands. It also correlates with muted sentiments during the festive season, indicating that consumers are cutting back on spending in these regions as compared to others.</p>



<figure class="wp-block-table"><table><tbody><tr><td colspan="4"><strong>Data on demand for small size SKUs</strong></td></tr><tr><td><strong>State</strong></td><td><strong>Yes, demand has increased</strong></td><td><strong>Demand is the same</strong></td><td><strong>Demand has decreased</strong></td></tr><tr><td><strong>Overall</strong></td><td><strong>70.9%</strong></td><td><strong>19.2%</strong></td><td><strong>9.9%</strong></td></tr><tr><td><strong>Uttar Pradesh</strong></td><td>69.1%</td><td>20.5%</td><td>10.5%</td></tr><tr><td><strong>Rajasthan</strong></td><td>72.3%</td><td>19.5%</td><td>8.4%</td></tr><tr><td><strong>Maharashtra</strong></td><td>68.4%</td><td>19.4%</td><td>11.9%</td></tr><tr><td><strong>Madhya Pradesh</strong></td><td>72.2%</td><td>17.4%</td><td>10.6%</td></tr><tr><td><strong>Bihar</strong></td><td>72.0%</td><td>18.4%</td><td>9.7%</td></tr><tr><td><strong>Others</strong></td><td>70.1%</td><td>19.2%</td><td>9.8%</td></tr></tbody></table></figure>



<p class="wp-block-paragraph"><strong>About Kirana Club:</strong></p>



<p class="wp-block-paragraph">Kirana Club is India’s largest community of kirana owners. It is an app-based platform where kirana owners participate, connect and influence each other. The app has onboarded more than 15 lakh kirana owners till date, spanning across 10 states and 16000 pincodes. Many national and regional brands are active on the platform, names include brands of FMCG giants like Perfetti, Pepsico, Cycle Pure, Daawat and many more.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.businessoffood.in/kirana-club-survey-only-22-indian-kiranas-optimistic-about-business-prospects/">Kirana Club Survey: Only 22% Indian kiranas optimistic about business prospects</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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