Founded in 2016, Maruti Trading Company was born out of a simple yet powerful insight gained during Ankith Tolasaria’s internship with PepsiCo—invest in industries that meet fundamental human needs. “Roti” being the most essential, food distribution became his chosen path.

Over the years, the company has built its network on relationships and trust—whether with customers, brand partners, or financiers who believed in the vision from day one. Today, Maruti Trading Company’s portfolio blends established names with new-age, health-focused brands such as Yoga Bar and Slurrp Farm, aligning with growing consumer demand for safe and wholesome products.

When evaluating new partnerships, Ankith prioritises brand value, ethics, and marketing strength over margins. This stems from a belief that sustainable growth comes from working with brands that honour commitments, maintain transparency, and value their distribution partners.

Fast delivery and strong personal connections remain the backbone of retailer relationships. However, Ankith notes that delays in claims, false commitments, and inconsistent F&F from brands are some of the most pressing industry challenges, eroding trust among distributors.

His message to manufacturers is clear—partnership is a two-way street. Just as distributors adapt to company policies, brands must understand the operational realities and challenges faced on the ground.

The post Distributor Diaries, Chapter 5 : Maruti Trading Company appeared first on Business of Food.