Founded in Calicut by childhood friends Shabas, Irfan, Thasreef and Sanu, Fulva aims to transform one of India’s most iconic traditional sweets into a modern, premium and globally recognised confectionery brand.

The company launched with 24 premium varieties of halwa, blending traditional recipes with contemporary flavours such as Mango, Tender Coconut, Grape, Green Chilli and Dry Fruits. Fulva began as a D2C brand through its website and has quickly gained traction among customers across India and international markets. Since launch, the brand has served over 50,000 customers and shipped products to more than 15 countries. Beyond individual consumers, Fulva has also seen strong demand from corporate gifting buyers, event organisers, and premium hotels that feature its halwa in curated dessert menus.

The investment comes at a time when India’s packaged sweets market is witnessing strong growth, expanding at an estimated CAGR of 16%. Fulva itself has been growing at nearly 30% month-on-month and currently operates at an Annual Revenue Run Rate (ARR) of approximately ₹6.3 crore.

Commenting on the investment, Aman Gupta said, “India has a rich food heritage and categories like halwa have incredible potential to be built into modern consumer brands. Fulva is reimagining a traditional product with strong storytelling, premium packaging and a global outlook. I’m excited to support the founders as they work towards building a brand that can take traditional confectionery items like halwa to a wider audience.”

Fulva is building a structured and scalable brand in a category that has traditionally remained fragmented and unorganised. The company focuses on standardising recipes to ensure consistent taste and quality, while presenting traditional sweets in modern packaging designed for gifting, portability, and everyday consumption.

Alongside classic offerings, the brand is experimenting with new formats and flavour innovations. These include Halwa Stuffed Dates, where signature Calicut halwa is filled inside premium Medjool dates, and Coco Bites, inspired by Lakshadweep-style halwa made with coconut and jaggery.

As part of its long-term vision, Fulva plans to introduce several iconic regional and international halwa varieties including Tirunelveli Halwa, Bombay (Karachi) Halwa, Gajar Halwa, Omani Halwa and Turkish Halwa, presented in contemporary formats while preserving authentic recipes.

The company is also exploring health-conscious alternatives, including sugar-free halwa and nutritionally enriched, protein-rich variants designed for consumers seeking balanced indulgence.

Commenting on the fundraise, the founders said, “We are on a mission to modernise halwa while celebrating and empowering the rich tradition behind it. With Fulva, we want to bring together the diverse heritage of halwa and present it to modern consumers in a premium and accessible format. The strategic support and belief from Aman sir and other investors bring invaluable entrepreneurial experience, brand-building insight, and market access. Their backing will help us scale faster as we work towards building a global brand for halwa.”

The newly raised capital will be deployed towards marketing and brand building, expanding distribution across quick commerce platforms, marketplaces and offline retail, and upgrading production facilities to improve capacity, efficiency, and product consistency.

The post boAt Co-Founder Aman Gupta invests in Kerala based confectionery brand Fulva; aims to build a global halwa brand appeared first on Business of Food.

This marks the second round of investment in the company, underscoring continued investor confidence in the brand’s growth trajectory and market potential.

The fresh capital will be deployed to strengthen offline distribution, marketing, and sales operations, while accelerating the company’s national expansion and omnichannel growth strategy. The company also plans to scale its presence on quick commerce platforms and expand its General Trade network to deepen market penetration across India.

Operated by Asquare Foods & Beverages Pvt. Ltd., ZOFF Foods has carved a niche in India’s highly competitive spices market through its focus on purity, hygiene-led processing, in-house manufacturing, and premium packaging.

Vinit Rai, Managing Director, JM Financial Private Equity, said, “ZOFF Foods stands out as a compelling investment opportunity in the Indian spice category. The founders have not just built a business but created a brand that resonates with consumers, which needs vision, consistency, and a deep understanding of the market. Our partnership is about accelerating their national expansion and helping ZOFF Foods become a leading FMCG brand that delivers sustainable value for years to come across households.”

Aman Gupta, Co-Founder of boAt, added, “I have seen ZOFF Foods evolve from a promising challenger into a brand with strong consumer trust. What truly sets them apart is their unwavering focus on quality, innovation, and disciplined execution. My continued association reflects my strong belief in the founders’ vision and in ZOFF Foods’ ability to build a leading, future-ready brand in India’s dynamic FMCG landscape.”

Akash Agrawalla, Co-Founder of ZOFF Foods, said,
“This funding marks a key milestone in our journey as we transition into a rapidly scaling brand. As the spices category shifts towards organised, quality-led players, we believe we are well-positioned to lead this transformation. The fresh capital will help us accelerate our offline expansion, strengthen our distribution, and continue driving innovation. With a significant share of our business coming from quick commerce and general trade, our focus remains on getting even closer to consumers across markets.”

Ashish Agrawal, Co-Founder of ZOFF Foods, said, “Over the years, we have focused on innovation and earning consumer trust in a largely unorganised category. With JM Financial’s association, we are well-positioned to accelerate our next phase of expansion, bringing a proudly homegrown brand to every household in India.”

With this funding round, ZOFF Foods plans to deepen its presence across general trade, modern retail, and e-commerce platforms, while expanding its product portfolio across blended spices, whole spices, and allied food categories.

The post ZOFF Foods Raises $2 Million in Pre-Series B Round Led by JM Financial Private Equity appeared first on Business of Food.

To date, Namhya Foods has sold 7 lakh+ units and served over 4 lakh customers across India and select global markets. Backed by Shark Tank India’s Aman Gupta, the brand has quickly transitioned from small-batch kitchen formulations to a fast-scaling health company with exports to the US, UK, and Canada, along with offline expansion plans.

Namhya follows evidence-backed, preventive wellness solutions—an approach that bridges the gap between traditional Ayurvedic wisdom and modern nutritional science. Its best-selling products, including the Liver Cleanse Tea, Women’s Health (PCOS) Tea, and Natural Immunity Booster, are crafted with clean, clinically inspired ingredients such as Ashwagandha, Shatavari, Milk Thistle, and Manjistha, targeting real-world health concerns like hormonal balance, liver health, and digestion.

Founded by Ridhima Arora in 2019, Namhya Foods began as a personal mission to bring back the healing power of Ayurveda. After using Ayurvedic blends to manage her own PCOS and support her father’s recovery from liver failure, Ridhima saw the need for a more functional, credible approach to Indian wellness. 

“For us, it is not just about selling products, it’s about expanding awareness and educating people on the true power of Ayurveda by bringing traditional remedies back to the forefront in a modern, outcome-driven way. We are on a mission to build a brand rooted in heritage but designed to reach global audiences, making ancient wisdom relevant and accessible to today’s wellness seekers”, says Ridhima Arora, Founder and CEO, Namhya.

Namhya’s product portfolio is available via major e-commerce platforms like Amazon, Flipkart, Nykaa, and quick-commerce channels like Blinkit and Zepto, with plans underway to enter modern trade stores and wellness chains. The company is also exploring offline expansion across Tier 1 and Tier 2 cities and regional language campaigns to deepen consumer reach.

The post Namhya Foods goes global with expansion into Canada, Australia, and the UK; targets Rs. 100 Crore revenue by FY26 appeared first on Business of Food.

The existing investors are Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta (Founder of Boat Lifestyle).

Founded by Nitin Kalra, an industry veteran with over 15 years of experience at ITC, PepsiCo, and Raymond, Let’s Try aims to make delicious, high-quality snacks accessible to every Indian household. Let’s Try offers a wide range of premium yet affordable snacks, including Namkeens, Wafers, Cookies, Cakes, and Sweets, all made with top-quality ingredients.

The brand, which gained national visibility after appearing on Shark Tank India, is committed to offering healthier alternatives in the traditional snacking space without compromising taste or authenticity.

Nitin Kalra, Founder & CEO, Let’s Try, said, “Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. We will use the funds to scale distribution, ramp up marketing, and introduce innovative products in the better-for-you snacking space.”

The funds raised will primarily accelerate the company’s next growth phase. This includes expanding distribution across Tier 1, 2, and 3 cities, strengthening its supply chain and backend operations, launching a diverse range of health-forward snacking options, and aggressively investing in digital and offline brand-building initiatives.

The brand plans to introduce several new SKUs in modern trade and regional formats to appeal to a wider consumer base while deepening its presence across e-commerce platforms and D2C channels.

“Let’s Try has strong brand alignment with current consumer needs and has demonstrated strong business performance. Its strong presence in both online and offline channels, combined with in-house manufacturing capabilities, positions Let’s Try to scale and compete with established brands rapidly,” said Tuck Lye Koh, founding partner of SWC Global.

In just three years, the company has seen exponential growth—scaling revenue from Rs.1 crore to Rs. 120 crore in ARR—and has set an ambitious target of crossing Rs. 1,000 crore in revenue by 2028. The brand is operating in a market estimated at ₹50,000 crore, growing annually at 12%, indicating massive untapped potential.

Rajesh Mane, Partner, 100Unicorns, added, “The team at Let’s Try has cracked the code for delivering great taste without compromising quality or health. Their growth trajectory, operational depth, and brand resonance among modern Indian consumers make them stand out in FMCG.”

The post Let’s Try Raises $2.5 mn Funding Led by Singapore’s SWC Global to Disrupt India’s Snacking Space appeared first on Business of Food.