According to Google, there are nearly 1.4 billion recipe searches annually with keywords, such as ‘easy recipes’ and ‘healthy recipes’. A consequence of our busy lives, when people see their fridge after a long day, they see disparate ingredients but nothing to eat.

Nutralite Chef is addressing this daily dilemma of ‘Aaj khane mein kya banau?’ and helping users overcome culinary challenges, such as availability of limited ingredients or specific dietary preferences, including allergies or intolerance.

Accessible via WhatsApp and web, Nutralite Chef integrates new age AI and ML technologies, including GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion, to enable voice or image-based search. The platform also offers unlimited recipes and personalized, step-by-step real-time guidance, while supporting multiple languages, photo search feature and voice commands for a seamless and interactive cooking experience. This ultimately helps in encouraging culinary creativity and supporting users to utilize ingredients from their fridge to come up with dishes that may not seem obvious.

Tarun Arora, CEO, Zydus Wellness said, “Today, technology has reshaped every aspect of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are driving innovation forward by merging cutting-edge technologies with the food science to solve real-world challenges. Nutralite Chef is a perfect example of this commitment. By leveraging the power of artificial intelligence, we are helping consumers take charge of their health and taste, making nutritious living achievable yet enjoyable, and at the same time inspire creativity in the kitchen. By combining the latest advancements with our commitment to wellness, we are redefining how technology can improve lives and foster healthier, more fulfilling lifestyles.”

Nutralite Chef also supports with meal planning and can recommend meals based on the user’s required serving size, dietary preferences, or calorie requirements, which saves them from decision fatigue. Unlike traditional recipe platforms, it delivers distraction-free suggestions without lengthy narratives or ads, making it ideal for quick and easy access to recipes.

Marking the second MarTech innovation from the house of Nutralite, the platform will play an important role in making technology accessible and enjoyable for everyone, allowing users to save time while enjoying a highly personalized cooking experience.

Nutralite brand ambassador and celebrity Chef Sanjeev Kapoor said, “Cooking is an art, and the kitchen is a realm where simplest ingredients can create extraordinary dishes. Nutralite Chef empowers every home cook to experiment, create, and enjoy the cooking process without barriers. I am elated to see Nutralite embracing technology in such a meaningful way, ensuring that cooking is always a fun and fulfilling experience.”

The platform can be accessed through https://www.nutralite.com/nutralitechef-ai  or WhatsApp 07948041559.

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Transparency is fundamental to SIAL’s approach, along with the positive impact they aim to create on their ecosystems. SIAL Paris is introducing two new initiatives: the “SIAL For Change” Award and the “SIAL SUMMITS.”

SIAL Paris Introduces CSR Award “SIAL For Change”

As part of the “Own the Change” initiative, SIAL Paris, in partnership with CSR consultancy Hyssop, proudly announces its first Corporate Social Responsibility (CSR) award: SIAL For Change. This award highlights SIAL Paris’ dedication to encouraging sustainable and socially responsible practices in the global food industry.

SIAL For Change aims to recognize exhibiting companies that have integrated CSR into their strategies, contributing to a more equitable and environmentally responsible future. The award is open to all exhibitors registered for SIAL 2024, with the entry fee included in the registration costs. Participants can showcase their CSR innovations and practices.

Selection Criteria: Entries will be evaluated on five CSR pillars:

1. Company and CSR: Management, internal engagement, responsible purchasing.

2. Innovation and Products: Responsible innovation.

3. Sector-Specific Issues: Social environment, inclusion, working conditions.

4. Company in Society: Consumer health, waste reduction, local engagement.

5. Company and SIAL: Exhibition stand, transport.

Key Dates:

• 15 April 2024: Entries open

• 18 July 2024: Entries close

• September 2024: Jury deliberations

• 22 October 2024: Awards ceremony at the SIAL Talks stage

Visibility and Recognition: Shortlisted and winning companies will receive extensive visibility before, during, and after SIAL Paris, including media coverage, use of the “Selection – SIAL For Change 2024” logo, and promotion through various channels.

Join SIAL: SIAL 2024 invites exhibitors to participate in SIAL For Change and showcase their commitment to CSR. For more information, visit the [SIAL Paris website/link to entry page].

SIAL’s Partner: Hyssop

To combine its knowledge of the food industry with the CSR expertise of a renowned consultancy, SIAL is partnering with Hyssop. Hyssop is tasked with both compiling the award’s specifications and independently assessing the entries.

Hyssop is action-oriented, favoring substantive actions over grandiose rhetoric. It is a close-knit team of technical experts specializing in CSR, brand strategy, and responsible communication. This collective supports companies in their sustainable transformation on a global scale while aligning with their business objectives. Hyssop currently advises a diverse range of companies, from SNCF to Jeff de Bruges, and from Guerlain to the French Biodiversity Agency, all committed to reducing their environmental impact and optimizing their societal contributions.

With 20 years of experience, Hyssop supports initiatives that include CSR audits and action plans, responsible purchasing policies, biodiversity roadmaps, stakeholder dialogue, content platforms, and internal engagement programs. Hyssop guides responsible organizations in their pursuit of the best path forward.

SIAL SUMMITS: A Bold Celebration of 60 Years of Excellence

SIAL SUMMITS marks six decades of excellence with an unprecedented live content experience, delving into crucial issues and innovative perspectives that shape our industry. From Sunday, October 20 to Tuesday, October 22, 2024, visitors will have the opportunity to immerse themselves in conferences crafted in collaboration with SIAL Paris’ strategic partners and seasoned experts.

Visitors will be able to explore four dedicated summits covering pivotal themes:

• Sunday 20 October: CSR Summit (Corporate Social Responsibility)

• Monday 21 October: DeepTech and AI (Artificial Intelligence) Summit

• Tuesday 22 October: Food Supply Chain Summit

• Tuesday 22 October: Africa Food Summit

India AT SIAL PARIS  

They will exhibit at SIAL Paris 2024: Allansons, Mrs Bectors (Cremica), Hamdard Laboratories, Rasna, Desai Foods – Mother’s Recipe, Vahdam Teas, Jivraj – Samaara Teas , Shimla Hills and many more!

Media contact 

Contact: Ms. Vaani SAVANI

Email : vsavani@promosalons.com 

Phone: +91 8169025801 

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