“We’re thrilled to bring iD Fresh’s authentic, natural and preservative-free products to the vibrant city of Ahmedabad,” said Rajat Diwaker, CEO (India), iD Fresh Food. “Ahmedabad is an important market for us, given its rich food culture and consumers who appreciate natural and traditional flavours. Our expansion here is a key step in our pan-India growth strategy, and we are confident that our products will resonate well with the city’s families who value authenticity and quality.”” 

The aggressive plan for a pan-India expansion comes against the backdrop of iD’s phenomenal success in 2024. The company clocked a revenue of Rs. 554 crores in FY 24 and aims to clock INR 700 crores in FY 2025. Infact, the company had a 16% increase in its operating revenue, rising to INR 395.76 cr in FY24 from Rs. 340.9 cr in the previous year. 

This expansion aligns with iD Fresh Foods overarching growth strategy to enhance the accessibility and availability of its products nationwide. While the current focus is on making core products widely accessible, specific plans for each city will be shaped by market performance and consumer feedback in the next phase.

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The event will feature four focused business sessions addressing critical issues facing the spice industry. Key topics include “Ensuring Sustainable Supply Chain through Quality Assurance and Regulations,” “Role of Sustainability in Building a Food Safe and Resilient Supply Chain,” “Best Agricultural Practices and New Technologies,” and “Introduction to FPOs and FPO Sharing Experiences and Latest Industry Trends.” An exclusive Farmer-Buyer Interface session on the second day will offer Farmer Producer Organizations (FPOs) a unique opportunity to connect directly with processors and buyers, fostering enhanced market access and strengthened trade relationships.

Ramkumar Menon, Chairman of WSO, highlighted the strategic importance of the conference, noting, “The Indian spice industry is at a crucial juncture, where sustainability, food safety, and quality are becoming central to maintaining a competitive edge in global markets. Through NSC 2024, we aim to empower FPOs and other stakeholders with the knowledge, tools, and connections needed to build a resilient and sustainable spice supply chain. With new regulatory demands and consumer expectations, it is critical for the spice industry to adopt practices that ensure both quality and sustainability.”

The NSC 2024 is expected to serve as a platform for knowledge-sharing, networking, and collaborative innovation, underscoring the importance of sustainable practices within the spice industry to address evolving global market demands.

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As part of the celebration, attendees experienced a variety of delectable offerings, showcasing the store’s commitment to high-quality products. The launch is part of the brand’s campaign, #GujaratGoesGourmet, inviting customers to embark on their own culinary adventures.

Nature’s Basket, a member of the RP-SG group, is recognized as a pioneering food destination in India, offering a unique shopping experience through physical retail outlets, an online portal, and a user-friendly mobile application. With this new store, the brand expands its footprint, which now includes over 35 convenience locations across major cities such as Mumbai, Pune, Bangalore, Delhi, and Kolkata.

The diverse product portfolio features an extensive range of fresh fruits and vegetables, fish and meat, artisanal breads, as well as a variety of FMCG and staple items. The Ahmedabad store aims to elevate the local grocery shopping experience, catering to the tastes and preferences of Gujarat’s discerning customers.

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