ITC Master Chef Creations  is proud to announce the return of Jashn-E-Gosht, a curated gourmet mutton festival, a tribute to timeless mutton recipes – slow-cooked, spice-kissed, and delivered straight from their gourmet kitchens to your table. Scheduled to run from July 1 to August 15 on Swiggy & Zomato, this 45-day festival brings together bold regional flavours and ITC Master Chef Creations’ culinary mastery to create a truly indulgent experience for meat lovers.

This year’s Jashn-E-Gosht menu is a celebration of India’s hyperlocal culinary traditions, thoughtfully curated and reimagined by the expert chefs at ITC Master Chef Creations. Going beyond generic flavours, the menu dives deep into regional authenticity—bringing together iconic mutton preparations from distinct corners of the country. From the slow-cooked intensity of Bengal’s Kosha Mangsho to the earthy, spiced richness of Bihar’s Champaran Mutton, and the bold, comforting warmth of Punjabi Mutton Rogan Josh, each dish reflects a hyperlocal culinary identity, carefully elevated to gourmet standards. 

To commemorate this magic of food spanning across various cities of India, the brand has collaborated with the upcoming film ‘Metro… In Dino’ as its ‘Official Gourmet Food Partner’. A contemporary anthology capturing modern relationships across four Indian metros, Metro… In Dino is releasing in cinemas on 4^th July.

ITC Master Chef Creations hosted the cast and crew of the movie, including actors Sara Ali Khan, Aditya Roy Kapur, and singers Raghav Chaitanya, and Shashwat Singh at the ITC Green Centre in Bangalore – symbolically kicking off movie promotions in the city where their film begins!

With a quick meet & greet with the Whole Time Director & Divisional Chief Executive, Mr. Hemant Malik, the Business Head, Mr. Rohit Bhalla, the head chef Mr. Harpawan Singh Kapoor, and other team members, the Metro… In Dino team celebrated this collaboration with ITC Master Chef Creations with a cake cutting ceremony and some speeches from the team at ITC. 

At the ITC Green Centre, the celebrities had a chance to try their hands cooking some of the iconic dishes from the Jashn-E-Gosht menu. With our corporate chef Mr. Naresh Dubey, actors Sara Ali Khan & Aditya Roy Kapur explored the ingredient story while prepping and cooking some of the iconic mutton dishes like Shikampuri Kebab, Punjabi Mutton Rogan Josh, & Gosht Dum Biryani.

All of this was happening while the audience enjoyed live melodious performances by the two talented singers in the cafeteria arena of the ITC Green Centre!

This grand event ended with tons of photos clicked with various teams and memento handovers as a token of best wishes given by the team at ITC Master Chef Creations to the team Metro… In Dino.

With this collaboration, ITC Master Chef Creations is looking at a continued association with the movie for the 45-day period campaign, Jashn-e-Gosht. Bytes from the other cast members like Ali Fazal & Fatima Sana Sheikh along with Aditya & Sara will be promoted over social media. What’s more, is there will be continued collaboration with the movie team for assets that will be used in our packaging, across social, PR, and others for further amplification.

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Commenting on the new campaign, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Bisleri Limonata stands out in the lemon beverage market with its unique lime and mint combination, winning over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easygoing charm. With this campaign, we’re set to strengthen our bond with Gen Z consumers and drive even greater demand for Limonata.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

Established by Ramesh Jayantilal Chauhan, Bisleri International, a leading packaged beverage company, has been around for over 50 years, and is touted as one of the largest premium beverage businesses in India, boasting the country’s largest-selling packaged drinking water. The company operates 128 plants and has a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. Bisleri offers a range of beverages, including Vedica Himalayan Spring Water, Bisleri Mineral Water, Limonata, Spyci Jeera Rev, and Pop. The company also has a D2C platform, Bisleri@Doorstep, providing an uninterrupted supply of Bisleri products to all e-commerce platforms.

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