Developed in collaboration with Illva Saronno S.p.A, Italy, Artic Luscious Limone Vodka is a refreshing take on premium flavoured vodka. A perfect blend of sweet and tangy citrus notes with the smooth finish of high-quality vodka, Limone promises a flavour experience that is both flavourful and fashionable. Whether savoured neat or mixed into your favourite cocktail, Artic Limone delivers a vibrant taste that is ideal for any occasion. With its vivid lemon profile and sleek packaging, the launch aims to attract modern consumers looking for fresh expressions in their drinking repertoire.

“With the launch of Luscious Limone, we’re responding to a strong and growing shift in preference among young consumers—towards vibrant flavours, easy-to-mix spirits, and brands that reflect their evolving lifestyle,” said Abhishek Modi, Managing Director, Modi Illva India. “Artic has always stood for bold expression and Italian craftsmanship. This new flavour is our way of staying ahead of the curve and offering something both exciting and approachable for the next generation of legal drinking age consumers.”

Artic Vodka has long been known for its premium quality, contemporary appeal, and innovative flavours. The introduction of Limone reaffirms Modi Illva’s commitment to expanding its flavoured vodka portfolio with world-class collaborations and a focus on evolving consumer palates.

Available exclusively in Uttar Pradesh, Artic Luscious Limone is priced at Rs. 780 for 750ml per bottle, bringing a premium and flavourful experience to a key and evolving market.

The post Modi Illva launches Artic Luscious Limone Vodka appeared first on Business of Food.

The post The Premiumisation Boom: How India’s Rising Middle Class is Shaping Consumer Preferences in the Alco-Bev Industry appeared first on Business of Food.