At the consumer level, the reforms are unambiguous: eating, cooking and grooming just got cheaper. From parathas to shampoo, from butter to biscuits, households will feel immediate relief in their monthly baskets. Analysts expect that if brands pass on the full benefits, discretionary demand could surge in the run-up to Navratri and Diwali, creating one of the strongest quarters for FMCG in recent years.

Key GST Reforms for FMCG & F&B

• Staples now tax-free (0%): chapatis, rotis, parathas, packaged paneer, UHT milk, khakhra, pizza bread.
• Personal care at 5% GST: hair oil, shampoo, toothpaste, shaving creams, toiletries.
• Dairy at 5% GST: butter, ghee, cheese, spreads.
• Processed foods & snacks at 5% GST: namkeens, biscuits, sugar confectionery, jam, fruit jellies, tender coconut water, beverages containing milk, ice-cream.
• Baby and household products at 5% GST: diapers, napkins, feeding bottles, utensils.
• Inflation impact: consumer inflation may soften by up to 1.1 percentage points, creating headroom for stronger consumption.

With the recent GST overhaul setting the tone for tax reforms, it’s a pivotal moment to assess its implications for the FMCG and F&B sector. Below are insights and perspectives from industry experts, highlighting their views on how the revised rates will influence consumption patterns, pricing strategies, and overall market sentiment. From expectations of stronger rural demand to sharper competitive play among large and emerging brands, these outlooks capture the sector’s anticipation of how the policy rollout will translate into on-ground impact.

Bhuvaneswari Nara, Vice Chairperson & Managing Director, Heritage Foods

“The GST recalibration for India’s dairy industry is very welcome and timely. Moving everyday staples like paneer to the 0% slab, and ghee, butter, and cheese from 12% to 5%, will have a broad impact, as these categories touch nearly 100% of Indian households.

Not only do these essentials lighten the monthly grocery bill, but the reforms also help high-quality, branded products compete effectively with unorganized and unregulated producers. This shift strengthens formal supply chains, builds consumer trust, and supports more nutritious diets. Dairy products such as paneer, butter, and ghee are staples in every Indian kitchen, yet rising prices have forced many families to switch to cheaper substitutes that lack similar nutritional value.

In light of this, we at Heritage Foods are happy to announce that we shall be passing on the full benefits of these reforms to our consumers, helping boost the festive mood in our markets. We are also working with our partners and distributors to manage the transition smoothly and will be looking to ramp up capacity to capture the expected market expansion. We are also working closely with our distributors and retail partners to manage the transition smoothly and effectively.”

Paresh Parekh, Partner & National Leader for Tax – Consumer Products and Retail Sector, EY India

“GST reforms and rate rationalisation for consumer and retail sector, including everyday household daily items, FMCG goods,  electronics etc. is an extremely needed, welcome, timely, and bold move from Government.
 
The tax cuts are expected to directly lower consumer prices, offering significant relief to households, especially in rural and semi-urban areas where FMCG spending is sensitive.   For smaller product packs, companies may offer more quantity instead of reduced prices, passing value to consumers in a different form. The reform is widely expected to revive consumption demand, especially during the festive season, as daily-use goods become more affordable. Businesses estimate observable impact across domestic and rural markets, unlocking growth in packaged food, personal care, and staples.
 
Additionally, administrative measures such as faster three-day GST registrations for non-risky businesses and a 7-day refund window for export-oriented sectors — including textiles — are expected to significantly ease compliance and cash flow issues.
 
Faster refund processing, especially for exporters, will alleviate liquidity constraints common in the textile supply chain, helping in smoother operations and timely production. Garments and footwear priced up to Rs. 2,500 have been moved to the 5% slab, down from previous 12% or 28% rates—an immediate boost to affordability. While budget items enjoy relief, the decision to impose 18% GST on garments above Rs. 2,500 has drawn some concern. Industry players argue this could hurt middle-class consumers and handcrafted apparel segments like wedding attire and winter wear, potentially undermining the gains from simplification.

FMCG Distributors will have to evaluate potential supply-chain disruptions and may expect the government to issue clear guidelines on pricing and input tax credit (ITC) during the transition. Without structured guidance, benefits may not uniformly reach retailers or consumers, and outdated stock at previous tax rates may complicate compliance and margin flows.
 
The next steps for businesses is to quickly analyse,  where and on which products precisely rate reduction/revision has happened, and whether and where they are sitting with huge ITC (input credits) on capital goods, etc.
 
Also, businesses should analyse where possibly “Incentives clawback” may reduce where there is a rate reduction and incentives are linked to GST rates.”

Jitin Makkar, Senior Vice President & Group Head, Corporate Sector Ratings, ICRA Limited

“The GST rate cut on key FMCG categories is expected to stimulate consumption, at a time when demand impulses, particularly in urban markets, have lost sheen. Lower shelf prices on everyday essentials such as packaged foods, personal care items, and household products will likely drive volume growth and improve consumer sentiment. For companies, this could translate into higher throughput and better inventory turnover, especially ahead of the festive season. If demand accelerates, it will also benefit allied sectors such as packaging, distribution, and retail networks. While companies will need to manage competitive pricing and margin dynamics, the real benefit lies in expanding market penetration and accelerating demand recovery.”

Retailers Association of India (RAI)

Positive Developments 

RAI appreciates the removal of the inverted duty structure across the textile value chain, which brings much-needed clarity, balance, and predictability to the industry. 

Key Concerns Raised by RAI 

Despite the positive changes, RAI has highlighted some concerns regarding specific  categories and structural issues: 

Structural Flaws in Price-Based GST Slabs 

RAI strongly recommends moving to a flat GST rate across product categories rather  than relying on price-based thresholds, which: 

• Create distortions and promote grey market activity 

• Lead to misreporting and compliance challenges 

• Harm organised retail, especially for mid- and premium-priced products

• Discourage domestic manufacturing, undermining Make in India 

• Create artificial barriers that force consumers to downgrade instead of expanding natural demand.

Harsh Vardhan Gupta, Co-Founder & CEO – India, MatchLog Solutions

“The GST relief on freight and carriage services is a decisive boost for the logistics sector. Bringing down the tax rates will ease operating costs for transporters, exporters, and fleet operators, making cargo movement more efficient across the country. It also creates the right environment for faster adoption of digital and technology-led models that can optimize turnaround times and reduce inefficiencies in the supply chain. At MatchLog, we believe this move will act as a strong catalyst in scaling smarter, greener, and more sustainable logistics solutions, aligning well with India’s broader push towards supply chain modernization and decarbonization.”

Deepak Jolly, Chairperson, The Indian Food & Beverage Association (IFBA)

“This move is set to be a great boom for the food sector, driving growth, affordability, and innovation. It will also create new opportunities for startups, simplifying compliance and giving young F&B entrepreneurs the confidence to scale their ideas. At the same time, this reform will benefit the wider food industry as well as healthcare, by making nutritious, safe, and convenient products more affordable and accessible to millions of Indian families.”

IFBA and its team have been working on the barriers of growth for the food industry and have represented the case for food product categories on the strength of ‘Research Based’ narratives to assert with several stakeholders across the country who were a part of either “The GST Fitment Committee” or ‘The GST Council’ for GST Rationalisation for the F&B industry. Building on insights from IFBA’s February 2024 Landscape Study of the Breakfast Cereals Sector, which underscored affordability and accessibility challenges, the Association sees this move as a direct response to long-standing calls for lower taxes on cereals, supporting wider access, formalisation, and responsible growth of India’s packaged foods ecosystem.”

Simranjeet Singh, Director, CYK Hospitalities

“The GST rationalisation represents an uplifting change for any startup or emerging brand in the F&B industry, as it promises an easier working life. Up until now, the multiplicity of tax slabs has posed serious troubles for the young entrepreneurs to construct a transparent price structure, to remain in compliance, and to contend with such buying customers who are cost-conscious. Two slabs with 5% for essentials and 18% for anything else enhance the clarity of choice when operating a new venture and deciding on product mix and expansion strategy. Greater transparency reduces compliance costs and gives confidence to investors in scalable F&B models. The product on a lower slab is beneficial for startups, as cheaper products create demand for QSR concepts, cloud kitchens, and packaged foods, whereas premium concepts purchase on the higher slab. Thus, by way of creativity, the reform empowers the ecosystem through ingenuity, credibility, and promising avenues of growth for entrenched players as well as burgeoning entrepreneurs.”

Abhay Parnerkar, CEO, Godrej Foods Ltd.

“The decision to reduce GST on products like frozen foods, meats, and to exempt Indian breads altogether, is a progressive move that strengthens both consumer confidence and industry momentum. Lower taxation will translate into greater affordability, increased consumption, and broader opportunities for the food sector to expand reach and invest in new product development. Importantly, these measures will also reinforce value creation across the farm-to-fork ecosystem by boosting farmer incomes, improving processing efficiency, and widening retail access. Together, they highlight the government’s commitment to building a resilient and future-ready food economy for India.”

Vikram Marwaha, Joint Managing Director, DRRK Foods

“The recent reduction in GST on essentials such as soaps, oils for hair etc (from 12-18% to 5%) is a welcome relief for households that are able to afford some daily items and as this measure promotes savings particularly in the rural and semi-urban areas. With the festive season just around, this action could trigger consumer sentiment moving more readily to an uptick in FMCG demand.

At DRRK Foods, we see this as an opportunity to have essentials, including basmati rice, more in the hands of consumers, while being committed to quality and trust in the organised retail. Our best estimate is that consumers can expect an effective price decline for these essential goods of circa 7-13% which is considerable in terms of household savings.”

Dushyant Singh, Founder, Coffee Sutra

“As someone closely involved in India’s coffee journey, I thank our Finance Minister, Nirmala Sitharaman, and view GST 2.0 as a real turning point for our industry. Bringing GST on coffee and food bills down to 5% is not just a fiscal reform but also a structural boost that addresses some of the biggest hurdles specialty roasters and cafés like Coffee Sutra face. Coffee, which once began as a lifestyle product, has steadily transformed into a household essential. From morning brews at home to café culture across cities, the love for coffee has grown tremendously. By reducing the GST, more people will now have the opportunity to explore and enjoy better quality coffee at a fairer price. Today’s customer is informed, aware, and values what goes into their cup. With this tax reform, introducing them to freshly roasted, farm-sourced, and well-crafted coffee becomes even easier. It empowers both consumers and businesses, as consumers get value, and coffee brands gain the chance to reach a wider audience. GST 2.0 is a welcome step that combines affordability, accessibility, and growth, providing the momentum India’s coffee industry needs right now.”

Meenakshi Kumarr, Founder, Roots Café by Rural Mitra

“The two-slab shift through the new GST reform of 5% and 18% seems like a positive step towards simplicity as well as transparency. As someone working in the food, café, and hospitality space, I see this reform as a welcome step towards simplification and transparency. It will reduce confusion for both businesses and consumers, especially small entrepreneurs like us who often struggle with compliance and price balancing. This consistency will assist small business owners in creating menus, determining reasonable meal costs, along with increasing focus on providing consumers with an improved experience.

However, the government must keep in mind regarding the small business owners to ensure that the essential categories, especially those that are centered on sustainable and farm-to-table initiatives, are not severely impacted.

This strategy will ensure that the new changes foster innovation in addition to enhancing operations, promoting ethical sourcing, and assisting business owners who are working to significantly transform India’s food and hospitality sector.”

Ajaypal Rathore, Chief Finance Officer, Burger Singh

“The revision in GST rates is a welcome step for India Inc. This move is expected to boost demand, help curb inflation, reduce the tax burden across the supply chain, and should significantly lower disputes related to applicable tax rates. At this stage, limited information is available in the public domain, so it would be premature to quantify the financial impact of the GST rate revisions on businesses. However, it is widely expected that products in the Food and Beverages category will become more affordable and accessible.”

Vikrant Batra, Co-Founder, Café Delhi Heights

“As a committed member of the restaurant industry and founder of a homegrown brand, I sincerely appreciate the recent GST reforms introduced by the Government of India. These measures are undoubtedly a step in the right direction and reflect the government’s intent to ease financial pressure on households. They promote affordability and are aligned with broader public interest.

However, from the perspective of the restaurant sector, the reforms offer only limited relief. While we welcome the rationalization of rates, the absence of provisions around Input Tax Credit continues to be a missed opportunity. For restaurants, especially in the standalone and mid tier space, the denial of ITC impacts margins and restricts the ability to reinvest in operations, innovation, and growth.

That said, we remain encouraged by the government’s ongoing engagement with the industry. We hope that future reforms will take into consideration the specific needs of the F&B sector and create a more enabling ecosystem for sustainable development.”

Deepak Sahni, Serial Entrepreneur & Investor, Founder, Healthians

“This GST overhaul is not only about slashing taxes but is also about shifting the game. The exemption on health insurance and reduced GST on fitness services signal a much-needed shift from reactive care to preventive health, something India has long needed. What stands out is the balance: while families get relief on critical healthcare and nutrition, harmful products remain untouched. This not only reduces the financial strain on households but also nudges the country toward healthier living. It opens up a stronger ecosystem where affordability, innovation, and accessibility can grow hand in hand. When prevention becomes affordable, we’re helping families steer clear of illness, not just react to it.”

Mandeep Singh, Managing Director, Arabian Delites

“The recent GST reforms on restaurant billing and essential ingredients are a welcome and progressive step for the food and beverage industry. By simplifying taxation and easing the cost burden on raw materials such as grains, oils, and fresh produce, the reforms give F&B players like us the flexibility to manage expenses more efficiently and plan better for the long term. Reduced input costs directly translate into greater freedom for businesses to source fresher, higher-quality ingredients, while keeping menus fairly priced and diverse. This balance allows us to serve customers better without compromising on taste, nutrition, or authenticity that Arabian Delites is known for.

Equally important is the move toward a more transparent billing system. When diners clearly see the value of what they are paying for, it fosters stronger trust and confidence between industry players and consumers. The clarity in pricing not only benefits customers but also strengthens the credibility of businesses operating in an increasingly competitive market.

Overall, these reforms set the stage for a healthier ecosystem where both restaurants and diners benefit. Businesses can focus on innovation, quality, and service, while customers enjoy authentic, high-quality dining experiences at fair prices. It is a step that supports growth, sustainability, and accessibility across the industry.”

Anant Goel, Founder & CEO, Handpickd

“We warmly welcome the government’s decision, which will significantly enhance consumer affordability and benefit our entire ecosystem. While fresh produce rightfully remains at nil GST, the rate cuts on dairy and processed foods are a monumental win for the entire value chain. This not only makes wholesome products more affordable for families but also directly boosts the income of farmer producer organizations. For Handpickd, this is a catalyst to strengthen our mission: connecting our customers to the best of what our farmers produce with unparalleled transparency and value.” 

Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks

“The GST reforms mark a landmark shift for the food services sector. With restaurant meals now taxed at a flat 5%, dining out becomes more accessible for consumers at a time when festive demand is set to rise. The rationalisation of rates across core inputs like food ingredients, packaging, and equipment will ease operating costs and improve business confidence. For Lenexis FoodWorks, these changes provide a strong platform to deliver greater value to our customers and scale more ambitiously in the months ahead.”

Chef Harsh, Founder, Boom Burger

“The new GST reforms are somewhat of a hit or miss move for F&B brands like ours. By cutting down to just two main tax slabs, 5% and 18%, the government has simplified compliance and lowered costs across the supply chain. While we, the producer, fall into the 5% category, online delivery platforms have to adhere to the 18% slab.

At Boomburger, many of our everyday essentials now fall under the 5% bracket, which directly reduces input costs. That means we can channel savings into better quality ingredients, innovation, and keeping our pricing attractive for customers.

However, online platforms like Zomato and Swiggy have to charge 18% GST so that essentially offsets our potential gains. While our burgers may become cheaper to produce, higher platform fees will definitely deter customers from ordering in, given how price sensitive the Indian market is. It’s a balance we’ll have to navigate carefully.

For diners, one of the most exciting changes is the drop in GST on eating out. A burger meal that earlier had 12 – 18% GST will now carry just 5%, making dining more affordable and encouraging people to step back into restaurants again.

Overall, these reforms feel like a step in the right direction. By reducing complexity for operators like us and improving consumer value, it gives quick-service brands the chance to scale faster while staying competitive.”

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Based on contributions from over 190 culinary voices, including chefs, nutritionists, mixologists, food writers, and entrepreneurs, the 2025 edition of the report offers a deep dive into the forces shaping India’s evolving food and beverage landscape. Seasonality takes centre stage, with 82% of experts pointing to a renewed consumer focus on local, seasonal produce and culturally rooted ingredients. This revival is influencing everything, from fine dining to home cooking, signalling a return to intuitive, time-and-place-based eating.

Speaking on the theme, Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies, shared: “At Godrej Industries Group, food is more than sustenance, it is culture, identity, memory, and possibility. That belief is what powers the Godrej Food Trends Report, our annual labour of insight and imagination. Since 2018, with insights from over 2,000 food experts, the report has captured the pulse of our evolving foodscape — from mindful eating and culinary nostalgia to the rise of indigenous ingredients and beyond. Today, the report plays an even deeper role. GFTR has evolved into a strategic lens through which new products, menus, and food narratives are being shaped. This year, we explore the theme of seasonality. As the world embraces authenticity and sustainability, seasonal eating, once second nature to us, is making a meaningful comeback”

The report notes that 74% of experts predict a surge in immersive, multi-course tasting menus, driven by the rise of experiential dining. 66% highlight frozen snacks as an everyday essential, with products like momos, kebabs, and burger patties gaining gourmet status in Indian home kitchens. Another 85% point to Himalayan cuisines as a growing trend, owing to their clean-label appeal, sustainability, and ingredient-led storytelling.

Meanwhile, 78% of contributors foresee a growing demand for heritage alcohols such as feni and mahua. Goa has been crowned the top food destination of the year by 89% of experts, thanks to its blend of hyperlocal ingredients, global culinary influence, and thriving food tourism scene. The launch of the Godrej Food Trends Report 2025 showcased prominent brands such as Crazy Cock Single Malt Whisky, Six Brothers Mahura, Simba Beer, and Sula Wines, all of whom served as experience partners for the evening that reflected the report’s cultural and sensory themes.

Abhay Parnerkar, CEO, Godrej Foods Limited, added: “At Godrej Foods Limited, we are proud to partner with Vikhroli Cucina to present the Godrej Food Trends Report 2025 in such a powerful, culture-forward format. As a food company deeply embedded in Indian kitchens, understanding emerging consumer preferences is central to how we innovate—from product development to brand storytelling. For us at GFL, this partnership reinforces our commitment to staying ahead of the curve while celebrating India’s rich culinary heritage in a format that informs and inspires.”

The theatrical experience brought to life a vibrant mix of characters, a fine-dining purist, a frozen food loyalist, a heritage-obsessed traditionalist, and a social media-fuelled foodie, each representing a different lens through which modern India experiences food. Their playful conflict and eventual resolution set the stage for the unveiling of the year’s key culinary trends, delivered not as static insights, but as lived experiences.

“The idea was to move away from simply revealing trends, and instead stage them—let people feel them,” said Gia Singh Arora, Curator of the theatrical experience. “Food is inherently emotional. This performance allowed the audience to confront their own biases, preferences, and beliefs—leaving them entertained, but also introspective.”

Bhupendra Suri, CEO, Creamline Dairy Products Ltd., said: “Dairy is more than an ingredient—it is the essence of purity and a cornerstone of our culinary traditions. At Creamline Dairy Products, we take pride in upholding this legacy, ensuring every offering reflects the trust and nourishment that Indian families have cherished for generations. Being associated with Vikhroli Cucina and the Godrej Food Trends Report 2025 is a privilege, as it aligns perfectly with our vision to champion authenticity and mindful consumption. This partnership not only celebrates the cultural significance of food but also fosters meaningful conversations about the evolving role of dairy in modern lifestyles.”

Reflecting on the editorial vision, Rushina Munshaw Ghildiyal, Managing Director, Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, said: “The idea for this year’s edition came to life as I stood amidst saffron fields in Pampore and experienced the Ittar-making traditions of Kannauj. These journeys reminded me that our relationship with food is rooted in cycles—of climate, culture, and memory. The 2025 report brings to light how food continues to be more than sustenance—it is storytelling, activism, creativity, and comfort. As India embraces a more mindful, seasonally attuned way of eating, I believe the conversations sparked by this edition will nourish more than just our plates.”

Celebrity Chef Amrita Raichand, who attended the launch, reflected on the experience: “As a chef, I’ve read countless trend reports but to witness one unfolds as a theatrical performance was truly something else. It wasn’t just information being shared; it was emotion, conflict, and celebration all playing out through food. It reminded me that food isn’t static on a page or a screen, it’s alive, dynamic, and deeply personal. The Future Feast brought the trends to life in a way that was as thought-provoking as it was entertaining. I walked away inspired, not just as a professional, but as someone who loves food in all its forms.”

Since its inception in 2018, the Godrej Food Trends Report has become a cornerstone in food trend forecasting, over the course of 8 editions multiple predictions have come true from spotlighting the return of millets to korean foods dominating the Indian culinary scene. With the 2025 edition, Godrej Vikhroli Cucina sets a new benchmark—not only in how we talk about food, but how deeply we engage with its meaning.

The post Food with Feeling: Godrej Food Trends Report 2025 Unfolds Seasonality, Storytelling, and the Rise of Regional Revival appeared first on Business of Food.

The latest research, conducted by YouGov, revealed, 57% of Indians now believe that frozen snacks are safe for consumption, with extensive input from healthcare professionals backing this finding. Based on an online survey of 2,004 respondents, the study ensured balanced representation across genders, age groups, marital status, and socio-economic classes using a quota-based sampling approach. By highlighting the safety standards maintained by regulated manufacturers. STTEM 2.0 upholds frozen snacks as a safe and convenient option that’s compatible with modern lifestyles.

Commenting on the launch, Abhay Parnerkar, CEO, Godrej Foods Ltd, stated, “As the frozen snacks category continues to grow in India, the STTEM 2.0 report plays a crucial role in deepening our understanding of consumer preferences and perceptions. By gaining insights into what customers are feeling, what they think, and how aware they are of our products, we can continuously improve our offerings. This report helps us better align with consumer needs and expectations, driving a shift in perception that not only benefits the industry but also strengthens Godrej Foods’ position in the market, fostering greater trust and increasing demand for our frozen snack range.”

Changing Lifestyles & Festivals Influencing Growing Acceptance of Frozen Snacks

The study reveals the versatility of frozen snacks in Indian households. From a quick bite between meals to a full meal solution, over 53% of Indians incorporate frozen snacks into their daily diets. This growing trend reflects the diversity of snacking occasions in India, as consumers seek convenient and tasty options to suit their busy lifestyles.

There is a snack for every moment and there is moment for every snack; From the grand celebrations of Diwali and Eid to the quiet comfort of a personal binge-watching session, STTEM 2.0 uncovers the diverse occasions that drive snack consumption. Together, these insights reveal how specific events across demographics are driving a growing acceptance and integration of frozen snacks into India’s modern culinary landscape.

The key Consumer highlights across five pillars (STTEM) are as below:

1. SAFETY:

• 67% Indians consume Frozen Snacks because it is made by trusted brands
• 57% of Indians believe that Frozen Snacks are safe for consumption
• 35% Indians would like manufacturing brands to talk about the fact that frozen snacks are preservative- free

1. TECHNOLOGY:

• 72% Indians prefer frozen snacks because it can be easily heated or microwaved as against frying.
• 51% of Indians have at least heard or read about IQF (Individually Quick Frozen) Method – a very crucial technology used to safeguard the quality of frozen snack foods

1. TASTE:

• 51% Indians believe that Frozen Snacks are very tasty and delicious
• 44% Indians believe that Frozen Snacks offer restaurant-like taste

1. EASE:

• 69% believe that Frozen Snacks have led to a reduction in the dependency on housekeepers
• 71% Indians believe that men have taken to cooking because of the convenience offered by Frozen Snacks
• 59% parents believe that Frozen Snacks are a convenient fix for hungry children
• 34% believe it is a cheaper alternative due to rising food prices/inflation
• 33% believe it is made by trusted brands

1. MOOD UPLIFTER:

• An average of 67% Indians consume Frozen Snacks depending on their mood or emotional state
• 41% believe that today’s Indian households have reasons to celebrate at home

Chef Amrita Raichand, a celebrated culinary expert, shared her thoughts, saying, “In India, snacking isn’t just about eating—it’s about connecting. From sharing plates during festive get-togethers to those chai-time chats, snacks bring us closer. Now since many cannot always get into the kitchen and cook from scratch because of lack of time etc. frozen snacks serve as quite a saviour as these give them the joy of cooking at home. In fact, it is amazing to see that 57% of Indians now trust frozen snacks as safe and convenient. Now for someone like me who loves experimenting with food and always encourages people to learn how to cook, I see this as a sign that people are accepting towards new ways of enjoying their favourites at home. Frozen snacks are not just a shortcut anymore—they are a delicious way to keep up with our fast-paced lives while still savouring every bite.”

The post India’s Snacking Habits Decoded: Godrej Yummiez Unveils New Findings with India’s Frozen Snack Report 2024 appeared first on Business of Food.

Crispy Fried Chicken and Crispy Chicken Bites become two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in the past year.   

As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2,000 crore, growing anywhere between 15-20% per annum.

However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant-like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant, bringing restaurant-like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.

Speaking on the launch of the new product, Abhay Parnerkar, Chief Executive Officer, Godrej Tyson Foods Limited, said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. Godrej Yummiez recognizes consumer preference and sensing the potential and the absence of hassle-free home options, we have introduced a ready-to-cook format of fried chicken that is super crunchy, tasty, and can be made within just five to seven minutes.”

He further added “Our unique advantage lies in our vertically integrated operations, where we breed organic-fed chicken on our own farms. The best-in-class practices from Farm-to-Fork ensure that the chicken on offer is high protein, tender and juicier, which can then be bought in various shapes and forms. This way we ensure there is complete control on the quality of chicken and consumers get only what we breed on our farms.”

Yummiez Crispy Fried Chicken and Yummiez Crispy Chicken Bites are made from tender, juicy and best quality chicken sourced directly from these farms. The chicken is 100% organic fed and maintains the highest standards of hygiene. Both the products are preservative-free since it is made using the IQF technology. This process involves unique flash freeze technology that allows freezing each product ensuring high quality standards in taste, texture, and food safety.

Crispy Fried Chicken is available in 425 gm bucket pack for INR 390 while Crispy Chicken Bites comes in 360 gm bucket pack for INR 360. Both the products are available across general trade, modern trade, and e-commerce platforms like Zepto, Blinkit and Swiggy Instamart.

The post Godrej Yummiez Unveils Ready-to-Cook Chicken Innovations appeared first on Business of Food.