Thoughtfully designed for modern snacking, MILKINIS offers a chocolate bar format that’s perfect for sharing, savouring on the go, or indulging in a sweet moment just for yourself. With its melt-in-your-mouth texture and comforting flavour, MILKINIS brings a multi-sensory delight to chocolate lovers of all ages. Available in two convenient pack sizes: a 17g single bar (Rs. 20) for a quick treat, and a 34g twin-bar pack (Rs. 40) when you’re craving more—MILKINIS is all about versatility and joy in every bite.

Speaking about the launch, Nitin Saini, Vice President-Marketing, Mondelez India, said, “With Cadbury Dairy Milk MILKINIS, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème filled format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits. It’s more than a product innovation; it’s the beginning of an exciting new platform for Cadbury Dairy Milk in India.”

Also, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said “MILKINIS offers a creamy, dreamy milk crème, enveloped by our beloved Cadbury Dairy Milk chocolate. It brings a fresh, imaginative twist to the Cadbury Dairy Milk family. For its launch, we’ve created a playful new world where imagination meets reality, inviting everyone to rediscover the simple pleasure of a truly delicious treat for all ages.”

To support the launch, Mondelez India will roll out a high-impact 360-degree campaign featuring television, digital media, influencer collaborations, and engaging social storytelling — ensuring MILKINIS becomes a household favourite across the country.

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The old models- bulky pills, vague benefits, one-size-fits-all formulas — don’t work anymore. People want what works for them. And they want it to work without friction.

That’s what’s quietly driving the new wave of innovation in the supplement space.

Form Meets Function

Modern health products are being re-engineered to fit into people’s lives — not the other way around. Gummy vitamins, melt-in-the-mouth strips, single-serve sachets, and even skin patches are all part of a broader shift: making supplementation easier, faster, and less clinical.

Convenience isn’t a gimmick here. It’s a requirement. When a vitamin becomes as intuitive as a cup of coffee or as easy as a mint, it has a higher chance of actually being used. And that alone makes it more effective.

Supplements today are being designed not just for general health, but for moments — after a workout, before sleep, mid-flight, or during recovery. The goal is clear: integrate into routine, not interrupt it.

From Marketing to Mechanism

We’ve seen a decade of wellness products riding on buzzwords — ‘clean’, ‘natural’, ‘immune-boosting’ — with very little scrutiny. But consumers have caught up. Today, people are asking sharper questions: What’s in it? What’s the dosage? Where’s the data?

In response, brands are forced to move beyond flashy labels and into the realm of substance. That means:

• Ingredients that are transparent and traceable.
• Formulations backed by clinical studies, not just trending ingredients.
• Dosages aligned with RDA guidelines instead of “proprietary blends” with no explanation.

The science is getting tighter — and rightly so. Claims are no longer enough. Proof is the new currency.

Personal Over Generic

What’s also becoming clear is that blanket approaches to health don’t hold up. The same pill doesn’t work the same way for a 25-year-old athlete, a working mother in her 40s, and a 60-year-old with low immunity. People now expect products tailored to their lifestyle, biology, and specific concerns — be it stress, fatigue, poor sleep, or skin issues.

This personalised shift is not just welcome — it’s overdue. From DNA-based suggestions to microbiome-informed protocols, the future of supplementation is moving towards precision. Less trial and error, more relevance.

Building Trust in the Attention Economy

In a saturated market, credibility is no longer just about celebrity endorsements. It’s about lived experience. Trial-size formats, honest testimonials, and community-led conversations are proving more effective than polished ad campaigns.

Education is another key piece. People don’t want to be sold to — they want to understand what they’re taking and why. The brands that prioritise this clarity over theatrics are the ones building long-term trust.

What Comes Next

The future of health supplements lies at the intersection of technology, biology, and everyday life. Think AI that tracks nutrient levels in real time. Think supplements that blend skincare and nutrition. Think recommendations based not on trends, but your bloodwork, your stress levels, your sleep data.

But strip all that away, and the principle remains simple: health products should work for you — on your schedule, at your pace, with your biology in mind.

Innovation, in this space, doesn’t mean reinventing the wheel. It means quietly redesigning the way that wheel fits into your life.

The post The Role of Innovation in Shaping the Next Generation of Health Supplements appeared first on Business of Food.

The collaboration aims to discover and mentor startups through a focused six-month programme. It will support startups developing technologies in hardware, IoT, packaging and sustainable manufacturing, enabling them to progress from prototype to market-ready solutions using Zepto’s delivery and digital infrastructure. The partnership will provide support through mentorship and capacity building via expert-led workshops and Startup India assistance, with a focus on women-led and Tier II/III startups. In addition, Zepto will integrate upwards of 100 Indian startups into its supply chain, offering them a platform to showcase products, gain market access and expand their presence.

Speaking on the occasion, Joint Secretary, DPIIT, Sanjiv said that support from unicorns is one of the most impactful ways to uplift startups, enabling them to learn from the journey of successful ventures. He added that it is not just an opportunity but also a responsibility for unicorns to contribute to the ecosystem. Highlighting the importance of growth, he stated that market access remains a critical enabler for the success of startups.

On the occasion, Kaivalya Vohra, Co-founder, Zepto, stated, “At Zepto, we believe that giving back to the ecosystem is not just a responsibility—it’s a privilege. Through Zepto Nova, we’re proud to support India-first innovation by empowering startups that are building the future of manufacturing. This partnership with DPIIT is a testament to what’s possible when public and private sectors come together to unlock scale, speed, and sustainability for entrepreneurs to build a Viksit Bharat.”

The MoU was signed by Director, DPIIT, Dr. Sumeet Jarangal, and Co-founder, Zepto, Kaivalya Vohra. It is part of DPIIT’s efforts to foster partnerships that enable rapid innovation, inclusive economic growth and a self-reliant India.

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A total of 160 students from SRM IHM, Ekkatuthangal Campus, successfully prepared 2,025 plant-powered multigrain kathi rolls in record time—a world first. Building on this momentum, SRM is now expanding its partnership with the Green Tuesday Initiative by introducing weekly plant-based meals in the Kattankulathur campus hostels. This shift aims to reduce the campus’s environmental footprint while promoting healthier and more sustainable food choices for students.

SRM IHM first partnered with the Green Tuesday Initiative in April 2024 to reduce the use of high-carbon-footprint foods on campus. Since then, the institute has already made measurable progress. With the expansion of the plant-based menu to the Kattankulathur campus hostels, SRM is projected to reduce 12,63,740 kilograms of greenhouse gas emissions, conserve 16.5 crore litres of water, and spare more than 19,000 animal lives annually. This is equivalent to driving around the Earth 259 times and the water consumption of the entire population of Salem, Tamil Nadu, for a day.

The event was inaugurated by Dr. D. Antony Ashok Kumar, Director, SRM IHM, and R. A. Nadesan, Director, SRM Group. Key contributors included Assistant Professors of Food Production; Dr. Geetha Priya, Head of Department, Vadapalani Campus; and J. Lalitha Shri, Vice Principal, SRM IHM, Kattankulathur Campus.

“Building on our commitment to vegan culinary education, we’re proud to take the next step with the Green Tuesday Initiative by serving plant-based meals every Tuesday in our hostels,” said Dr. Antony Ashok Kumar, Director of SRM IHM. “This extension brings our values from the classroom to the dining hall—allowing students to experience firsthand how plant-based eating supports both personal health and planetary well-being.”

SRM Institute of Hotel Management has also integrated plant-based culinary education into its curriculum. Over the past year, more than 900 hospitality students have been trained in sustainable cooking techniques, learning to work with plant-based proteins, legumes, grains, and dairy alternatives.

Bhavya Vatrapu, Senior Campaign Manager, Asia-Pacific at Vegan Outreach, added, “SRM Institute of Hotel Management has shown that hospitality education can be both industry-relevant and sustainability-focused. By extending the Green Tuesday Initiative to their hostels, they’re ensuring that students don’t just learn about sustainable food systems, they live them. This move strengthens their leadership in the shift toward climate-friendly campuses.”

More than 11,500 students at SRM University now have access to healthier and more sustainable plant-based meals in their hostel cafeterias. The Green Tuesday Initiative helps institutions reduce their environmental impact through simple dietary shifts, without any additional spending or operational burden.

Leading universities such as Lovely Professional University, Pondicherry University, ICE Institute of Hotel Management, and DY Patil University have also joined the initiative as part of the University Grants Commission’s ‘Green Campus’ movement.

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Bliss Body’s stall stood out with its groundbreaking range of sugar-free functional drinks, offering a naturally sweet taste and numerous health benefits, including enhanced gut health, stress relief, diabetes management, and reduced bloating. Attendees, including Telangana Minister Sreedhar Babu and prominent investors, responded enthusiastically to the brand’s sustainable and health-forward innovations.

Speaking about the event, a representative from Bliss Body said, “Participating in T-Hub’s Foundation Day has been an incredible opportunity to showcase our mission of blending ancient wisdom with modern wellness. The overwhelming response to our millet-fermented functional beverages highlights the growing demand for products that prioritize both health and sustainability.”

Bliss Body’s core philosophy revolves around leveraging the power of millets—ancient grains celebrated for their nutritional value and eco-friendly cultivation. Each beverage is packaged in sustainable glass bottles with biodegradable materials derived from crop waste, addressing critical environmental issues such as plastic pollution and air quality.

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Yuvraj’s journey from a world cup hero to launching Twiddles, is rooted to his passion for food and the conscious lifestyle he has adopted as an international athlete. “I believe indulgence and health can go hand in hand,” says Yuvraj Singh. “As an athlete, I understand the value of balanced nutrition, and with Twiddles, we’re filling a gap by offering snacks that blend rich taste with nutritional benefits, supporting a mindful approach to eating. With Alfinity Studios, I found an ideal partner who share my vision of creating a global guilt-free snacking brand. ” Yuvraj sums up Twiddles’ philosophy: “Healthy or unhealthy, we all eat across the spectrum. Twiddles is here to support that balance with options that fit into any lifestyle.”

Twiddles is launching categories: Almond, Walnut & Cashew chocolate spreads, packed with up to 70% nuts and seeds, zero preservatives, 70% less sugar, and palm oil-free. Alongside, they’re introducing snackable bites, sweetened with dates, for instant energy in convenient packaging.

Co-created by Alfinity Studios, a unique venture studio focused on collaborating with celebrities and influencers to launch purpose-driven, consumer facing brands.

Kumar Gaurav, Co-Founder of Alfinity Studios, says, “It’s incredibly exciting to work with Yuvraj on bringing his vision to life with Twiddles. His passion for balanced indulgence is infectious, and we’re proud to co-create a brand with him that’s not just about great taste but a whole lifestyle shift. We are working on creating more product lines that fulfil our vision of bridging the gap between indulgence and wellness and becoming a go-to-option for conscious consumers.”

Twiddles will initially be distributed across e-commerce, quick commerce, and retail channels in India. The brand is also in conversation with some prominent partners to expand distribution further via some interesting co-branded collaborations. Twiddles also plans to go global within six months of launch, with a vision of redefining snacking on a global scale from India.

The post Yuvraj Singh Partners with Alfinity Studios to Launch ‘Twiddles,’ a Guilt-Free Snacking Brand for Conscious Consumers appeared first on Business of Food.

Momix Kheer presents a wide range of unique flavours that are filled with superfoods and herbs customized to meet the nutrition requirements of new mothers. The Kharik & Makhana Kheer with Dashmularishta premix promotes bone health, immunity, and lactation, wherein the addition of Dashmularishta helps retain energy and supports postpartum recovery. Yet another premix is Khus Khus with Haritaki & Shatavari aids hormonal balance and promotes digestion. Shatavari is known to boost milk production and hydration whereas Khus Khus improves brain function and is a minerals powerhouse for both the mother and baby.

The Gondh Kheer with Rose & Ashwagandha premix focuses on alleviating stress, strengthening energy, and encouraging good sleep. Gondh is known to help milk production and strengthen bones, while Ashwagandha brings down anxiety and improves complete well-being. For mothers seeking improved digestion and omega-3-rich nutrition, the Halim Seeds Kheer with Saunth & Krishna Tulsi premix is the ideal pick. This premix helps regulate hormones, brings down nausea, and supports postpartum gut health.

The key highlight of Nutrizoe’s Momix Kheer premix range is its seamless experience of instant preparation as it is ready in just three minutes. With each serving offering essential nutrients like protein, fibre, and vitamins, the Kheer Premix offers balanced nutrition while driving out the need for added sugar.

Speaking about the launch, Richa Pendake, Founder, Nutrizoe, said, “At Nutrizoe, we fully understand how challenging the postpartum journey is for new mothers and that they need an adequate supply of nutrient-rich foods to help them overcome the phase of lethargy and nausea. Momix Kheer is our take on combining traditional ingredients and flavours with the ease of modern convenience which helps new mothers to focus on healing and bonding with their baby without compromising on self-care.”

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In the #ScreamForPulse contest, participants will use the decibel level of their voices to control an on-screen character that jumps and collects Pulse candies. The louder and more enthusiastic the scream, the higher the character jumps, making it a game of both volume and skill! Players with the highest scores will stand a chance to win. The campaign is live on the microsite and contestants can play the games and compete for the highest score to win exciting prizes.

Speaking about the campaign, Arvind Kumar, General Manager, Marketing, Confectionery, DS Group, said, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we’re bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”

The contest, accessible via mobile, promises to be a vibrant and interactive way to celebrate Pulse Candy Day. Users can visit the microsite, participate in the game, and as a part of the contest can challenge and share their scores on social media platforms to compete and build excitement among their friends.

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