Under its flagship brand Go Cheese, PMFL has built one of India’s leading cheese portfolios, commanding an estimated 35% market share. The company is also a key supplier to institutional customers, including hotels, restaurants and catering (HoReCa) businesses, while maintaining a strong presence across general trade, modern trade, e-commerce and quick commerce channels. The expansion comes at a time when India’s cheese market is witnessing robust growth.

The Go Cheese portfolio includes mozzarella, processed cheese, cheddar, cheese slices, spreads, cheese cubes, cheese sauces, cream cheese, pizza cheese and a range of speciality chees solutions serving both retail and food service customers. Catering to the premium segment, its flagship Pride of Cows brand follows a unique farm-to-home, single-origin model, delivering high-quality fresh dairy products to discerning consumers.

Commenting on the development, Rahul Kumar Srivastava, Chief Operating Officer, Parag Milk Foods Ltd, said, “Cheese is one of the key growth drivers for Parag Milk Foods and a strategic pillar of our value-added products portfolio. This Board approval marks another important step in our phased roadmap towards 120 MT per day and reflects our confidence in the long-term potential of the category. The additional capacity enhances manufacturing efficiency, strengthen our ability to meet growing customer demand and support future product innovation.”

PMFL’s diversified portfolio spans everyday dairy staples such as ghee, dahi, paneer and liquid milk under the Gowardhan brand, alongside value-added offerings including cheese, UHT milk, buttermilk, lassi and flavoured milk under the Go brand. Beyond its core dairy portfolio, PMFL has established a strong presence in the fast-growing sports nutrition segment through Avvatar, India’s first 100% vegetarian whey protein brand.

The company is focused on strengthening its position as a global nutrition provider while building one of India’s leading health- and nutrition-focused dairy FMCG businesses through continuous innovation and high-quality products.

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To commemorate Zappfresh’s 11th anniversary, the company launched its ’11:11′ campaign, offering every Meevaa product at Rs. 11 for 11 days. The campaign generated 343,000 orders across Delhi NCR, Mumbai and Bengaluru while bringing in more than 2,400 first-time customers, highlighting the increasing demand for high-protein, ready-to-cook vegetarian snacks and convenience foods among urban consumers.

The expansion leverages Zappfresh’s existing operations and cold-chain infrastructure in Mumbai and Bengaluru, enabling Meevaa Foods to scale efficiently while maintaining product quality, freshness and reliable last-mile delivery. The company has planned an initial fulfilment capacity of more than 2,000 orders per city every month and expects the two markets to contribute 50–60% of Meevaa’s direct-to-consumer business over the long term.

Commenting on the expansion Priya Agarwaal, Director, DSM Fresh Foods Ltd. said, “Mumbai and Bengaluru were a natural choice for Meevaa Foods as Zappfresh has already established a strong operational and consumer presence in both markets. Today’s consumers are looking for food that delivers convenience without compromising on taste, nutrition or authenticity. With Meevaa, we have brought the rich, familiar flavours of North Indian cuisine into a modern, ready-to-cook format that fits seamlessly into fast-paced urban lifestyles. We also see a growing shift towards protein-rich snacking, with consumers becoming more conscious about what they eat while expecting convenience at the same time. The response to our launch reaffirms our belief that premium frozen vegetarian foods are no longer a niche category but an emerging mainstream choice for India’s metro consumers. This expansion is another step towards making quality, high-protein convenience foods accessible to more households across the country.”

The company’s early performance in Delhi NCR underscores the brand’s growing traction. Since launching in the region earlier this year, Meevaa Foods has recorded a repeat purchase rate of 55%, reflecting strong customer acceptance. During the anniversary campaign, overall orders rose by nearly 40%, while the customer base expanded by 30%. Among the top-selling products were Tandoori Paneer Power Momos, Veg Noodle Spring Rolls, Paneer Smash Patty and Paneer Samosa.

Following its entry into Mumbai and Bengaluru, Meevaa Foods plans to deepen its presence in existing markets through new consumer engagement initiatives and product discovery campaigns. The company is also expanding its international footprint by exporting to markets such as Saudi Arabia, Canada and the United Kingdom, aligning with its strategy of taking Indian convenience foods to global consumers.

Going forward, DSM Fresh Foods will continue to introduce regional and festive campaigns while increasing Meevaa’s availability through quick commerce platforms. The company aims to strengthen its reach across Delhi NCR, Mumbai and Bengaluru as it capitalises on the growing demand for premium convenience foods in India.

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Operating in the world’s largest milk-producing nation, Doodhvale Farms is addressing one of India’s biggest dairy challenges: a highly fragmented and opaque supply chain. While millions of households consume milk every day, consumers often have little visibility into its source or handling. By owning its supply chain end-to-end and conducting laboratory quality checks at every stage, the company ensures its milk and daily essentials are fresh, traceable, and trustworthy. Building on this foundation, Doodhvale Farms is now extending its promise of quality beyond dairy into a growing portfolio of protein-rich and daily essential products. The company delivers milk and daily essentials that are fresh, and promises to extend beyond dairy, into a growing protein range and everyday staples like atta and wood-pressed oils.

Over the past 12 months, Doodhvale Farms has nearly doubled its direct-to-consumer (D2C) business, driving approximately 65% growth in overall revenue. The D2C channel now contributes nearly 90% of the company’s total revenue, underscoring the strength of its direct customer relationships. Meanwhile, value-added products—including everything beyond plain milk—now account for nearly 35% of revenue, reflecting growing consumer trust in the brand and an expanding share of customers’ daily essentials basket.

Commenting on the raise, Aman J Jain, Co-founder and CEO, Doodhvale Farms said, “Everyday, Indian families settle for less in the food they trust most, from milk to the protein their children need. Doodhvale Farms exists to end that compromise. Atomic backed the conviction early, and this round is us doubling down on it. The capital lets us reach more homes, widen our protein and essentials range, and use technology to make honest food more affordable. This was never just about milk. It’s about becoming part of how Indian households eat every day, without trading away quality to do it.”

Apoorv Gautam, Founder & Managing Partner, Atomic Capital Fund I said, “We have backed Doodhvale Farms from an early stage, and this follow-on investment reflects our deepening conviction in the company. The team has demonstrated a rare ability to scale rapidly while maintaining strong unit economics, capital efficiency, and contribution-level discipline. In a market this large, when you see founders executing with such clarity and consistency, you double down.”

Doodhvale Farms operates fresh delivery across Delhi-NCR, Chandigarh, Ambala, Karnal and Meerut, and ships non-perishables like ghee and cold-pressed oils across India. The company is demonstrating a highly scalable and capital-efficient expansion model, with new cities achieving operational break even in under three months. Building on this momentum, the company is deepening its presence in existing markets while steadily expanding its portfolio of daily essentials beyond dairy, strengthening its position as a comprehensive household essentials brand.

The opportunity ahead is significant. With India’s daily essentials market still largely unorganized, Doodhvale Farms plans to aggressively expand over the next 12 to 18 months by broadening its portfolio of protein-rich products and everyday essentials while reaching more households across additional cities. The company’s near-term objective is to more than double its business, strengthen unit economics, and establish itself as a defining brand for how Indian consumers purchase their everyday food and household essentials.

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Founded in 1984 in Oxford’s historic Covered Market, Ben’s Cookies started as a humble bakery and has evolved into a globally recognized brand celebrated for its British heritage, freshly baked treats, and dedication to quality. Renowned for its rich, indulgent recipes and use of premium ingredients, the brand has cultivated a loyal customer base across international markets over the years.

The new store at Ambience Mall brings Ben’s Cookies’ signature offerings to Gurugram’s dessert enthusiasts. Freshly baked every day, each cookie is made using premium ingredients including fresh butter, eggs, and generous chunks of real Belgian chocolate. Staying true to its iconic philosophy of “CHUNKS, not chips,” the brand delivers a rich and indulgent experience with every bite.

The outlet offers a wide selection of cookie flavours along with thoughtfully curated gifting options, making it a destination for both everyday treats and special occasions. Designed for true dessert lovers, the store promises moments of warm, freshly baked indulgence in one of the country’s most vibrant retail environments.

Commenting on the launch, Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, we are committed to curating world-class brands and experiences that elevate our visitors’ shopping and lifestyle journey. The arrival of Ben’s Cookies, a globally loved brand with a rich British heritage, aligns perfectly with our vision of bringing the finest international concepts to our patrons. We are delighted to welcome the brand to its first Gurugram location and are confident it will become a favourite destination for dessert lovers.”

The launch reflects the growing demand for premium international food experiences and artisanal dessert offerings among consumers in NCR. With the addition of Ben’s Cookies, Ambience Mall continues to strengthen its position as a preferred destination for globally renowned brands, exceptional dining concepts, and memorable lifestyle experiences. It further introduces iconic global brands to Indian consumers, further cementing its reputation as a hub for premium retail, gourmet experiences.

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The choice of Koregaon Park reflects Origin Fresh’s focus on serving consumers who place a premium on quality, freshness, and conscious food choices. Known for its vibrant lifestyle, global outlook, and evolving food culture, the neighbourhood presents a strong strategic fit for the brand quality-first approach to fresh produce retail.

The new store offers over 250+ SKUs of fruits, vegetables, and daily essentials, including more than 150+ speciality and exotic varieties sourced through domestic and international farmer partners. The assortment includes Korean Pears, Japanese Sun Fuji Apples, Cotton Candy Grapes, Yellow Dragon Fruit, and hydroponically grown lettuces, catering to growing demand for global flavours, healthier lifestyles, and ingredient-led food experiences.

Commenting on the launch, Prashanth Vasan, Co-Founder and CEO, Origin Fresh, said, “Pune represents an important milestone in our growth journey. It is a city with a discerning consumer base that values quality, authenticity, and better food choices. Koregaon Park, in particular, embodies the characteristics of the modern Origin Fresh customer, someone who is conscious about what they consume and seeks the very best. Through this launch, we are bringing our expertise in premium assortment and quality commitment closer to households in the city. Pune is the first step in our West India expansion strategy, and we see a significant opportunity to build a strong presence in the region.”

The new outlet was inaugurated by Shri Ranjit Shrikant Shirole, General Secretary, Maharashtra Navnirman Sena (MNS) at a ribbon-cutting ceremony, who commended the store launch by saying, “I wish the entire Origin Fresh team the very best on this exciting new chapter. Having already established a strong presence across Bengaluru, Mysuru, and Chennai, it is wonderful to see them now expand into Pune. I am confident that the people of Pune will appreciate the quality, freshness, and convenience that Origin Fresh brings. It is encouraging to see a brand focused on making fresh fruits and vegetables more accessible while supporting the farming community. I look forward to seeing Origin Fresh expand its footprint across Pune and Mumbai and enable many more families to enjoy fresh, responsibly sourced produce.”

Built on a promise of delivering premium fresh produce, Origin Fresh employs a rigorous five-step quality assurance process that spans sourcing, grading, handling, storage, and distribution. The brand also offers hydroponically grown produce cultivated using Deep Water Culture (DWC) technology, enabling residue-free produce with enhanced freshness and longer shelf life.

Complementing the retail experience is the Origin Fresh app, which provides access to fresh, exotic, hydroponic, and everyday produce. The platform also features the brand’s proprietary Ripeness Quotient, allowing customers to select fruits based on their preferred stage of ripeness and consumption timeline. With stores now operational across Bengaluru, Mysuru, Chennai, and Pune, Origin Fresh plans to continue investing in retail expansion in the coming months as well.

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With 220+ cafés across the country, Third Wave Coffee’s entry into Kolkata is a reflection of the growing demand for specialty coffee and premium café experiences across East India. As one of the region’s largest metropolitan centres and a city known for its rich heritage and vibrant café culture, Kolkata serves as a strategic gateway for the brand’s broader expansion plans in the region.

The three cafés are designed as community-led spaces that integrate great coffee and meaningful conversations, while celebrating Kolkata’s cherished culture of adda. Patrons can enjoy signature brews, specialty single-origin coffees, artisanal bakes, quick bites, and curated food offerings. The Kolkata cafés will also feature exclusive menu additions, including breakfast favourites such as Turkish Eggs, Shakshuka, sourdough-based bites, and hearty lasagnas, complemented by a seamless, tech-enabled experience through the Third Wave Coffee app.

Recognising Kolkata’s enduring love for desserts and sweet indulgences, Third Wave Coffee is also bringing the recently launched ‘Third Rush’, a dessert-forward concept crafted for late-evening indulgent cravings. Featuring the nostalgia-inducing Jim Jam Tres Leches along with layered cakes, stacks, tarts, pies, mousses, and cheesecakes, Third Rush brings a contemporary dessert experience to the city, complementing the brand’s specialty coffee offerings.

Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “Kolkata is one of the most important markets in East India and we are excited to begin our journey in the region with a city that has such a strong affinity for culture, community, and café experiences. Our East India expansion is pivotal to  building our national footprint, and we see Kolkata evolving into one of our key markets over the coming years. We are committed to investing in the region and alongside deepening our presence in Kolkata, we are also evaluating opportunities in other cities such as Guwahati, Ranchi, Patna, and Bhubaneswar as we deepen our market presence in the region.”

In FY26, Third Wave Coffee expanded into Ahmedabad, Agra, and strategic transit hubs such as the Delhi–Mumbai Expressway, while also deepening its presence across Delhi NCR, Hyderabad, Chennai, Mumbai, and Mysuru. Building on this momentum, the brand plans to open 100 additional cafés by FY27, taking its national store count to 320.

Backed by its Food Innovation Lab and state-of-the-art roastery, Third Wave Coffee remains focused on product innovation, operational excellence, and creating community-led café experiences that continue to shape India’s evolving specialty coffee culture.Third Wave Coffee aims to add 5–6 more cafes in the city in FY 26-27 and enter new markets in the eastern region.

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The company plans to distribute 10 million sample packs of its millet-based cookies across Indian households. The initiative reflects a broader shift in the category from what brands claim to what consumers actually experience.

“Much of what is marketed as ‘healthy’ today looks good on the pack but does not always work in the body,” says Divyashikha Gupta, Founder of Millwize. “India does not just have a food problem; it has a nutrition absorption problem. We are here to fix what is broken in the healthy snacking trend by ensuring millets move from the ‘diet shelf’ to the heart of the home.”

The core of Millwize gains from the profound efforts of Dr. Shrikrishna Bilaiya, Principal Scientist, Agronomy, whose 40-year legacy includes developing millet varieties and working with Baiga tribal communities to preserve indigenous agricultural wisdom. “Millets are nutritional powerhouses, but natural compounds like phytic acid can block the absorption of essential minerals like iron and zinc,” says Dr. Shrikrishna Bilaiya, Principal Scientist at Millwize. “We combine traditional practices like controlled sprouting with calibrated thermal processing to enhance bio-availability. We are standing with science to ensure that what is consumed is effectively utilized by the body.”

“These six key metro cities are ideal starting points as trend-setting hubs where consumers are early adopters of clean-label alternatives,” says S. Venkateswaran, Strategic Partner at Millwize. “This initiative is designed to turn health intent into daily action by providing snacks that are nutrient-dense and indulgent without compromise.”

The entire product range of Millwize is based on millets, gluten-free, made without refined sugar, and sweetened with jaggery and dates, while also offering natural protein. The formulation excludes transfats, palm oil, artificial colours, artificial flavours, and artificial preservatives, aligning with the brand’s focus on cleaner ingredient profiles.

Millwize is not merely changing how products are introduced it is redefining how trust is built, by replacing assumptions with firsthand experience inside the home. Its all about perception to experience by taking products directly into households.

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The tubs and party packs will be available in two sizes -700 ml and 500 ml. The newly launched range is priced between Rs.105 and Rs.339, depending on the flavour and format. Consumers can choose from a wide spectrum of flavors, spanning classic and regional favourites to premium indulgent options, including international flavours like Hawaiian Sundae and rich Indian varieties such as Kesar Bhog, celebrating diverse taste preferences.

India’s per capita consumption of ice cream continues to remain significantly lower compared to global markets, presenting a strong runway for growth. At the same time, the rapid emergence of multiple retail formats, particularly quick commerce, has played a pivotal role in accelerating in-home consumption across metro markets, unlocking new opportunities for the category. The products will be available across channels, including quick commerce platforms, enabling convenient, post-dinner impulse purchases.

Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Ltd. said, “At Kwality Wall’s, we are constantly pushing the boundaries of innovation to deliver richer, more indulgent experiences to our consumers. As part of the world’s largest ice cream company, we bring together global expertise and deep local insight enabling us to introduce world-class flavours while crafting products uniquely suited to Indian preferences. Our new in-home ice cream range marks a strategic step in strengthening our core portfolio, with milk firmly at the heart of our offerings. We are committed to driving the next phase of growth and premiumisation in the category, while continuing to elevate everyday indulgence for consumers across the country.”

India’s ice cream ecosystem has evolved rapidly over the past few years, supported by improvements in cold chain infrastructure, wider retail penetration, and changing consumer lifestyles. The rise of quick commerce platforms has been particularly transformative, making ice cream more accessible than ever before and driving a shift from seasonal, out-of-home indulgence to frequent, in-home consumption. This increased convenience, coupled with a growing preference for quality and variety, is reshaping how consumers discover and enjoy ice cream across urban India.

The post Kwality Wall’s Creamier In-Home Ice Cream Range this Summer appeared first on Business of Food.

Noice’s summer desserts range from familiar Indian flavours and globally loved classics, re imagined with real ingredients and authentic preparation techniques. Think Rose Gulkand Ice Cream with rose petals, or Filter Coffee Ice Cream that turns a South Indian everyday ritual into a creamy indulgence and  real coconuts blended with tender coconut chunks

Commenting on the launch, Royan Mody, Vice President – Noice, said: “Most ice creams today are engineered for speed, which usually means adding air. Air makes it lighter, but it also takes away from what you’re actually tasting. We chose to go the other way – slow churned, less air, and more density. It’s a harder process, but it gives you a texture and richness that holds up. From there, it was about making sure the ingredients could live up to that process like using real gulkand, filter coffee from the South, whole pistachios, coconut with actual bite. For us, the process has to respect the ingredient, and the ingredient has to justify the process. That’s the bar we set.”

The portfolio blends traditional Indian flavours with universally loved indulgences, making it relevant across generations, from everyday cravings to shared family moments. The quick-commerce-first brand’s range is now available on  Instamart.

• Italian Gelatos with Dark Chocolate, Salted Caramel, and Pistachio, bringing globally loved profiles into the Noice fold with a slow-churned, finish
• Slow-churned ice creams featuring Rose Gulkand, Coconut, Filter Coffee, and Kesar Pista, each inspired by regional favourites and crafted for depth and balance, along with fruity classics like Alphanso mango
• Kulfis, including Malai, Rose Gulkand, and Kesar Pista, celebrate classic richness with smoother, more indulgent textures

The brand focuses on the process of ice cream making along with real, high-quality ingredients and flavours. It’s a play that feels particularly relevant in a market where consumers are increasingly gravitating towards “real” over “novelty.”

The NOICE summer range is now available on Instamart across metros, offering consumers a seamless way to enjoy artisanal desserts at the tap of a button. The premium food brand brings homestyle Indian classics and globally loved indulgences together in a single summer range.

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