The brand is launched in response to the increasing demand for convenient, delivery-led meal offerings aligned with changing consumer tastes. With the introduction of Goodness To Go, the company reinforces its position in the food delivery segment through a purpose-built concept designed to serve the needs of modern urban consumers.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality Pvt. Ltd. said, “Goodness To Go comes from a very simple consumer truth: people want to feel good about what they eat, but they also want food that is exciting, convenient, and satisfying. This brand allows us to bring together freshness, comfort, and ease in a format that fits into modern routines. It is delivery-only, built for everyday cravings, and created to make goodness feel accessible, uplifting, and genuinely enjoyable.”

Designed to cater to a variety of tastes and preferences, the menu features three primary categories: salads, soups, and poke bowls. The menu’s salad lineup spans a variety of flavours and ingredients, with options such as the Citrus and Pine Nut Salad, Melon and Feta Salad, Mediterranean Falafel Salad, Quinoa and Sprout Salad, Mexicana Salad, Korean Kimchi Salad, Caperberry Malta Chicken Salad, and Curried Chicken and Avocado Salad. Complementing the menu is a curated soup selection featuring Tomato Basil Soup, Truffle Mushroom Soup, Chicken Fennel Soup, and Kale and Millet Soup.

Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment and Hospitality Pvt. Ltd. said, “With Goodness To Go, we wanted to create food that feels fresh, wholesome and exciting, but also easy to eat every day. The menu is built around ingredients, textures and flavours that come together in a balanced way, from crisp salads and hearty Poke bowls to comforting soups. For us, the idea was not to make food feel serious or limiting, but to make goodness taste good, travel well and fit naturally into people’s routines.”

With the launch of Goodness To Go, Impresario strengthens its presence in the food delivery segment through a concept designed specifically for urban consumers seeking ready-to-order meal options. The brand reflects the company’s continued focus on evolving consumer needs while making wholesome, flavourful meals more accessible in today’s fast-paced lifestyle. As demand for convenient and health-conscious dining continues to grow, the brand is well-positioned to become a go-to choice for everyday nourishment.

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The launch marks a major milestone for Nongshim as it doubles down on the Indian market, where food is no longer just about convenience but always about the experience. This move comes at a defining moment for the food giant. With South Korea’s domestic instant noodle market that includes snacks, beverages, bottled water, and ready-to-eat food products that has now reached maturity, leading brands are looking well beyond their borders for future growth. Nongshim exports its products to more than 100 countries worldwide.

Crafted under the brand’s global philosophy of bringing “Spicy Happiness in Noodles,” the new Kimchi Stir Fry marries the iconic, fiery kick of classic Shin Ramyun with the rich, tangy, and savoury crunch of stir-fried kimchi. The flavour profile is crafted for India’s Gen Z and millennial food enthusiasts, who are increasingly drawn to bold, sweet-spicy, and texture-rich global street-food experiences.

This Indian launch aligns perfectly with Nongshim’s newly unveiled “Global Agility & Growth” business vision, which positions international expansion as the company’s ultimate strategic priority. Backed by solid numbers, Nongshim recently reported an annual global turnover of approximately KRW 3.5 trillion i.e. around USD 2.5 billion and has set a bold target to push annual revenues to KRW 7.3 trillion by 2030 through aggressive international scaling.

Today, Nongshim products are exported to more than 100 countries worldwide, with its flagship brand, Shin Ramyun, keeping fans happy in over 200 countries and regions globally. India’s own instant noodle market, now roaring past an estimated USD 2.1 billion, is rapidly evolving since today’s consumers are looking for authentic global flavours.

Speaking on the launch, Jo Yong-chul, President & CEO, Nongshim Co. Ltd., said, “India is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country. China may be the biggest market right now, but in terms of market share growth, India is poised to become the No. 1 market within the next five years,” he added. 

As South Korean food majors pivot toward high-growth consumer hubs, India has emerged as a frontline market for building this lasting global footprint. Instead of searching supermarket shelves, younger generations are discovering these trends through instant delivery. Recognising this, Nongshim and its Indian distribution partner, Rama Vision Limited, are making quick commerce the heart of their roll out. The new Kimchi Stir Fry is making its debut right where the action is on quick-delivery platforms like Blinkit, alongside Nongshim’s popular portfolio of Ramen and snacks.

Sharing insights on consumer trends and brand positioning, Arhant Jain, Director – Marketing, Rama Vision Limited said, “Indian consumers today are highly influenced by global food trends and digital culture, especially among younger audiences. Shin Ramyun Kimchi Stir Fry offers a distinctive Korean food experience that combines authenticity, flavour, and convenience—elements that strongly resonate with today’s evolving consumer preferences.”

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For over 30 years in India, Tupperware has been synonymous with Indian kitchens, trusted across generations for its innovation, durability, and commitment to food safety. Joining this celebration are two of India’s most loved real-life moms, Soha Ali Khan and Neha Dhupia- who, as mothers themselves, trust Tupperware to show up every single day, from packing their kids’ lunches to organizing their kitchens, because for them, it’s never just a brand but an everyday essential.

Often regarded as the OG of Indian Kitchens, the brand has shaped how households store, carry, and experience food. With this collaboration, Tupperware enters the fast-growing quick commerce space, enabling consumers to access its products seamlessly through Instamart and have them delivered on demand.

Manender Kaushik, AVP – Category, Instamart, said,“Few brands have been as consistently present in Indian kitchens as Tupperware, stacked in cupboards, packed into school bags, and trusted across generations. With Instamart, we’re bringing that familiarity into a new, on-demand context. This partnership is about making thoughtfully designed, high-quality storage solutions instantly accessible, helping consumers upgrade everyday living with products they already know and trust.”

Shweta Kumar – APAC Digital, Tupperware, said, “This collaboration reflects how Tupperware continues to evolve with changing lifestyles. While our roots are in bringing people together through shared experiences, today we’re meeting consumers wherever they are, while staying true to our legacy of quality and trust.”

Founded by inventor Earl Tupper, the brand revolutionized food storage with its signature airtight seal technology, designed to lock in freshness and reduce food waste. Today, that legacy continues with a range of food-grade, toxin-free, reusable products built for modern lifestyles.

As Indian consumers increasingly seek speed without compromising on quality, this collaboration aims to simplify daily routines, making trusted kitchen solutions available exactly when they’re needed.

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As Indian consumers increasingly embrace convenience-led shopping, legacy brands are rethinking how they stay connected with households that now expect everything at their fingertips. Hamdard Foods India is among the brands leaning into this shift, strengthening its direct-to-consumer (D2C) presence with a sharper digital-first approach.

Through its online platform, the company is bringing its extensive portfolio directly to consumers across the country. Right from iconic summer coolers and honey to unique spices, edible oils, digestive wellness products and ready-to-cook essentials, all products are easily available on this online platform, keeping in mind that the consumer behaviour increasingly shifts towards convenience-led and digital-first shopping.

Hamdard Foods India D2C presence reflects the brand’s ongoing focus on making its offerings more readily available while building a closer connection with its consumers. The platform offers a user-friendly interface, secure payment options, and reliable doorstep delivery, ensuring a
smooth and efficient purchase journey.

Speaking about the initiative, Hamid Ahmed, CEO, Hamdard Foods India said, “Our focus has always been on meeting the evolving needs of our consumers. Strengthening our direct-to-consumer presence through the online store allows us to make our products more accessible, while continuing to uphold the trust and quality that the brand is known for.”

Designed with a simple interface, secure payment options, and doorstep delivery, the platform aims to make everyday purchases easier while also allowing consumers to discover new products, explore usage ideas, and engage more deeply with the brand’s offerings.

Hamdard Foods India’s online platform is not just an e-commerce storefront, but an effort to create a more seamless and connected consumer experience. The move reflects a broader transformation underway in the FMCG sector, where established brands are increasingly focusing on accessibility, speed, and personalized engagement rather than relying solely on traditional retail channels.

As digital commerce continues reshaping buying habits across India, Hamdard Foods India’s expanding D2C focus signals how heritage brands are adapting to remain agile, accessible, and closely connected to modern consumers.

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Ownly is a zero commission platform that takes no fees from restaurants, and looks to charge consumers an honest delivery fee that covers the cost of getting food to them. In doing so, it enables restaurants to provide everyday low prices to customers without the acrobatics of discount traps or multiple layers of additional charges and fees.

The “Food promise campaign”: A commitment to resetting the status quo

Central to the launch is a creative video commercial that taps into the angst of the common consumer and promises a better food delivery solution. The film is set in a courtroom, and acknowledges the current industry pain points of hidden platform fees, inflated menu prices and misleading discounts.

Through potent use of satire and exaggeration, the film brings the underlying consumer angst to the fore while positioning Ownly as a clear alternative. Through the central structure of the “food promise” articulated in the creative, the brand looks to create a commitment toward trust and transparency for its stakeholders. The commercial is live on Ownly’s YouTube channel.

Commenting on the city-wide launch, Aravind Sanka, Founder – Rapido and Ownly said: “Indian consumer habits are changing rapidly. Food ordering has become an integral part of everyday life across India, not just in metros but in Tier 2 and Tier 3 cities as well. At Ownly, we see a strong opportunity to build a restaurant-first model that supports small and big partners to cater to the evolving needs of their customers. We believe that transparency, honesty and fairness are key drivers of long term growth for the sector and hope that Ownly can enable more people to enjoy the convenience of ordering in.”

Experimentation and learning

By entering this market, Ownly is looking to create healthy competition that benefits consumers and restaurants. As a new service under the Rapido umbrella, Ownly is built on the same principles as its parent brand, focusing on solving large-scale problems in customers’ daily lives, guided by affordability, convenience, and transparency.

The Bengaluru launch follows the pilot across Koramangala, HSR Layout, and BTM Layout, along with research into consumer habits across Indian cities. Over the past year, Ownly has also worked closely with restaurant partners to understand key industry pain points and plans to leverage Rapido’s hyperlocal logistics strengths going forward.

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Snacc was introduced as a rapid-delivery platform focused on snacks, beverages, and ready-to-eat items, operating across select urban clusters including Bengaluru, Gurugram, and Noida. The proposition was simple: limited assortment, hyperlocal dark stores, and tightly controlled delivery radii to enable sub-15-minute fulfilment. While the service reportedly witnessed early consumer traction and signs of product-market fit, scaling the model proved economically unviable.

High last-mile costs, operational overheads, and constrained average order values weighed heavily on unit economics. Ultra-fast food delivery, unlike grocery-led quick commerce, leaves limited room for basket expansion, making profitability harder to achieve without sustained high volumes and dense order clustering.

The company has internally indicated that affected employees will be absorbed into other verticals, with no large-scale layoffs announced in connection with the shutdown. The decision reflects a broader recalibration underway across the sector, as platforms reassess aggressive speed-based offerings in favour of more sustainable, margin-driven growth strategies.

Snacc’s closure highlights a critical inflection point for India’s quick commerce ecosystem: demand for convenience remains strong, but speed alone may not justify the economics unless supported by robust contribution margins and operational discipline.

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Using Uniware, SuperYou will manage its multi-channel operations through a single, unified dashboard, enabling real-time visibility into orders, inventory, and warehouse workflows. The platform’s order management and warehouse management systems will help the brand meet rising consumer demand for instant and same-day deliveries across channels.

Uniware will also centralise returns management, providing visibility and control over reverse logistics across marketplaces, Q-com platforms, and the brand’s own website. This will help streamline return processing, improve inventory reconciliation, and reduce manual intervention as volumes scale.

The partnership reflects a growing trend of digital-first, celebrity-backed brands investing in technology-led infrastructure to enhance operational efficiency as they scale.

Mentioning about the partnership, Nikunj Biyani, Co-founder, SuperYou, said, “As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels. Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.

“We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence”, said Kapil Makhija, MD & CEO, Unicommerce. “As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.

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The integration is powered by the Model Context Protocol (MCP), an open-source standard that connects AI agents with live services. Through natural-language prompts, users can search for restaurants or products, compare options, apply available offers, place orders, and track deliveries end to end. The functionality spans Swiggy Food, Instamart for groceries, and Dineout for restaurant reservations.

With Instamart included, Swiggy becomes one of the first quick-commerce platforms globally to adopt MCP at scale, enabling AI-based access to over 40,000 products. The company said the initiative is aimed at reducing friction in everyday ordering and improving personalisation by allowing consumers to interact with Swiggy services conversationally rather than through traditional app navigation.

According to Swiggy, the rollout reflects a broader shift towards conversational commerce, where AI assistants move beyond discovery to execution. The company expects such integrations to play a growing role as users increasingly rely on AI tools for routine decisions, transactions, and service fulfilment.

The post Swiggy enables food and grocery ordering via ChatGPT, Claude and Gemini appeared first on Business of Food.

As India’s digital commerce ecosystem continues to evolve, affordability remains a key driver of online purchase behaviour. Through this partnership, Fibe is extending its credit solutions to e-commerce to solve this. The integration of BNPL directly at checkout is designed to provide digitally savvy shoppers with financial flexibility. With Flipkart’s scale and deep reach across customer segments, the partnership brings Fibe’s credit solutions to a wider base of online shoppers.

Whether it is upgrading gadgets, buying gifts for loved ones, or finally making a long-awaited big-ticket purchase, Fibe’s credit offering ensures a smooth shopping experience. It enables users to convert their purchases into simple repayment plans

“This partnership allows us to integrate our consumer financing offering into an e-commerce checkout experience. Working with Flipkart aligns with our focus on building technology-led credit solutions for everyday use cases,” said Akshay Mehrotra, MD & Group CEO, Fibe.

Commenting on the partnership, Nishant Kurup, Vice President, Fintech, Flipkart Group, said, “Flipkart is committed to expanding access to convenient and affordable purchase options for customers across India. Our partnership with Fibe enhances the financing choices available at checkout, supporting shoppers, including mobile-first and value-conscious customers, in planning their purchases with confidence. By integrating flexible credit solutions into the payment journey, we continue to simplify online shopping.”

Fibe has been offering BNPL solutions across essential use cases such as healthcare and education/upskilling and is now extending this capability to the e-commerce space as part of its broader consumer financing offerings.

This collaboration will allow eligible users to avail credit approval during checkout, with minimal documentation and no hidden charges. Eligible consumers will be able to convert cart value of up to Rs. 1 lac into EMIs and repay over tenures ranging from 3 to 12 months. The credit journey is 100% digital offering eligible users a seamless checkout experience.

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In his letter, Goyal said the decision stems from a desire to pursue new, higher-risk ideas that fall outside the strategic scope of a listed public company. “Of late, I have found myself drawn to a set of new ideas that involve significantly higher-risk exploration and experimentation. These are the kinds of ideas that are better pursued outside a public company like Eternal,” he wrote, stressing the need for the firm’s leadership to maintain focused and disciplined execution. “If these ideas belonged inside Eternal’s strategic scope, I would have pursued them within the company. They do not,” he added.

Eternal’s board has appointed Albinder Singh Dhindsa, currently CEO of Blinkit, as the new Group CEO, effective 1 Feb 2026. Goyal described Dhindsa as having the “DNA of a battle-hardened founder” whose “ability to execute far exceeds mine,” citing his role in steering Blinkit from acquisition toward breakeven and building its team, culture, and operating rhythm. Dhindsa will lead day-to-day execution, operating priorities, and business decisions for Eternal.

The leadership transition coincides with strong financial performance in Q3 FY26, with Eternal reporting a 73% YoY jump in consolidated net profit to Rs 102 crore and a 201% YoY surge in revenue from operations to Rs 16,315 crore, underscoring momentum across its food delivery and quick commerce businesses.

Goyal reaffirmed his long-term involvement in the company’s strategic direction, culture, and governance, committing to work closely with Dhindsa and the executive team even as he pursues ventures beyond Eternal’s current strategic boundaries.

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