The new facility is strategically designed to support both B2C and B2B segments, enabling Cravicious Foods to cater to a broader customer base while expanding its product portfolio. As consumer preferences continue to shift toward convenient, ready-to-cook and ready-to-eat options, the company is positioning itself to capture a larger share of this fast-evolving market.

A key focus of the expansion is the HoReCa (Hotels, Restaurants, and Catering) segment, where the brand aims to deepen its presence by ensuring consistent quality and reliable supply. The move complements its existing manufacturing capabilities, with its first facility already operating at a capacity of 300 metric tonnes per month.

Headquartered in Greater Noida, Cravicious Foods combines food science, process innovation, and supply chain efficiency to deliver high-quality products. Through its consumer brands, Meaty Story and Veggie Story, along with institutional offerings, the company continues to build a diversified and future-ready frozen foods business.

The new facility is equipped with advanced freezing technology and designed to meet stringent hygiene and quality standards, supported by over 50 quality checks across sourcing, processing, packaging, and dispatch. This expansion is expected to further strengthen the company’s ability to deliver consistent, safe, and high-quality frozen food products across channels including quick commerce, D2C, and HORECA.

Commenting on the development, Ekansh Garg, Co-founder & CEO of Cravicious Foods said, “We are actively working on expanding our range to keep pace with how consumers are eating today while staying true to our clean label and quality benchmarks. The pipeline includes new formats across both non-vegetarian and vegetarian categories, with a strong focus on products that work for everyday snacking as well as complete meal solutions for home and foodservice use. A lot of this development is happening alongside the commissioning of our next manufacturing unit, which is scheduled to go live shortly and will immediately strengthen our production and quality capabilities with a 15 to 20 per cent increase in manpower.”

Garg further elaborated, “All potential launches go through rigorous trials at our facility to test freeze stability, texture and cooking performance in real-world conditions. While specific products are still under wraps, the intent is to introduce offerings that add depth to our portfolio and serve both B2C and B2B demand more effectively.”

With this expansion, Cravicious Foods continues to build a process-led, scalable manufacturing ecosystem, positioning itself to meet evolving consumer needs while strengthening its presence in India’s growing frozen food market.

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Positioned as one of Mumbai’s fastest-growing lifestyle hubs, Downtown Powai houses a blend of Grade A office spaces, leading corporate occupiers and established residential neighbourhoods. The introduction of The Irish House enhances its all-day social and dining ecosystem, offering a neighbourhood pub format tailored to young professionals and the local catchment.

A well-known name in Mumbai’s casual dining and nightlife circuit, The Irish House brings its signature mix of classic pub fare, approachable beverages and a relaxed setting to the destination. The new outlet features contemporary interiors and an intimate layout designed for after-work gatherings and social occasions. Notably, the launch also introduces craft beers on tap for the first time within the brand’s portfolio, alongside a range of beer-based cocktails—reflecting evolving consumer preferences and expanding the brand’s beverage offering.

The menu continues to draw from its established culinary roots, featuring a mix of European, Continental and Tex-Mex dishes. Popular items such as Fish & Chips, Grande Nachos, Hunter’s Penne, Irish Trash Can and Twisted LIIT remain central, ensuring familiarity for existing patrons while attracting new audiences.

Commenting on the development, Nitin Bir, Vice President – Retail Leasing, Brookfield Properties, said the addition reinforces the company’s focus on building mixed-use destinations that function as active social ecosystems rather than standalone commercial spaces.

Downtown Powai continues to evolve as a curated urban destination, integrating offices, retail and dining within a pedestrian-friendly environment. With over 25 food and beverage brands—including Episode One, The Nutcracker, Hitchki and Bayroute—alongside community-driven programming such as events and pop-ups, the development continues to build a strong identity as a lifestyle-led destination. The opening of The Irish House further adds to its growing appeal as a key dining and leisure hub in Mumbai.

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“Crossing ₹100 crore in FMCG is not just a revenue milestone for us, it’s proof that a QSR-born brand can build large, scalable consumer packaged businesses when execution leads to strategy, we have always believed that our restaurants are not the end point, but the launchpad. This is the outcome of years of building categories, not chasing trends,” said Sagar Daryani, Co-Founder & CEO, Wow! Momo Foods.

The Footprint Maximisation: With a formidable footprint across both Q-Com and Modern Retail, Wow! Momo FMCG is present across 450+ Cities in the country with over 6,000 touch points. In modern retail, the brand is present across leading chains including Reliance Retail, DMart, SPAR, Metro Cash & Carry, Nature’s Basket, and Modern Bazaar, alongside strong regional players such as Vijeta, Sangeetha, and Arambagh. 

Across quick commerce, Wow! Momo FMCG enjoys near-universal presence on Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, BigBasket, and Amazon, ensuring high visibility and velocity in impulse-led food categories.

Over the past 30+ months Wow! Momo FMCG has been able to establish presence to category leadership across both quick commerce and modern retail, making it one of India’s most widely distributed new-age FMCG brands.

Growing Beyond Frozen

Wow! Momo FMCG continues to lead the momos category across platforms, while Cuppa Noodles has emerged as a key growth engine. The cup noodles range currently clocks approximately ₹3 crore in monthly revenue and is available in over 1,000 Reliance Retail stores nationwide, alongside strong traction on quick-commerce platforms.

In January 2026, Wow! Momo FMCG entered packaged pouch noodles with 5 uniquely curated Korean Noodles range; a never-before taste culmination bringing the whole soul of Seoul in a single pouch. A move expected to accelerate growth in the ambient foods segment. The company has also initiated a focused general trade rollout in Karnataka and West Bengal, prioritising depth of distribution and on-ground execution. The on-going LPG crisis has pushed the consumption to consolidate around convenience – making Wow! Momo’s, Momo’s range, cup-noodles scale strong, grow by 20%-30% MOM.

Scaling Frozen and Ambient Food Categories

Wow! Momo FMCG’s portfolio is anchored around two core pillars:

1. Frozen Foods: Momos, Protein Rich Smileys, and frozen grated coconut, where the brand has emerged as category leader. The next big thing this summer remains: Launch and scaling of Wow! Kulfi, the recent rollout marks its entry into the fast-growing frozen dessert segment this summer.

2.Ambient Foods: Cup noodles, pouch noodles, and a growing pipeline of oriental cuisine-led offerings.

Global Expansion & Building Fortifying Exports

Exports have become a key growth pillar for Wow! Momo FMCG. The brand is currently present across Germany, the UK, Singapore, Poland, Russia, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, and the UAE, with the GCC emerging as a priority market.

In the Middle East, Wow! Momo FMCG is distributed by Al Tayeb, part of the LuLu Group, providing strong market access across the Gulf. With strong momentum across domestic channels and international markets, Wow! Momo FMCG is redefining how Indian QSR brands can successfully build large, scalable FMCG businesses. In India and internationally.

“From India to the world, our goal is simple, to build food brands that travel, scale, and endure,” Daryani said.

The Wow! Momo FMCG Saga

The brand’s FMCG story is all about focused category leadership, backed by execution, not experimentation. It is is turning QSR muscle into FMCG scale, building categories, creating heroes, and taking Indian food brands to the world. 

The story is about Indian entrepreneurship, building connections with the consumer and a story that starts from QSR kitchens to national shelves, from share of the stomach to share of your kitchen. It is about the company rewriting the playbook for how Indian food brands scale.

About Wow! Momo Foods Pvt. Ltd.
Wow! Momo Foods Pvt. Ltd. is one of India’s fastest-growing QSR chains, known for pioneering the momo category with innovative formats and flavours. With a strong presence across multiple cities and a diverse portfolio including Wow! Momo, Wow! China, and Wow! Chicken, the brand continues to drive category innovation and high-impact consumer campaigns.

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Known for delivering a luxury, café-like experience both at home and in-store, Nespresso has built its global identity around precision brewing, curated coffee blends, and a strong focus on sustainable sourcing practices. The Gurugram launch brings this integrated coffee experience to a market that is increasingly gravitating towards refined, experience-led consumption.

Arjun Gehlot, Director, Ambience Group, said, “The opening of Nespresso at Ambience Mall is indicative of how consumption patterns in urban India are steadily evolving towards more refined and experience-driven choices. Coffee today has become an expression of lifestyle and personal taste. Nespresso’s globally established format, combining high-quality coffee, advanced brewing systems, and a strong sustainability ethos, resonates well with this shift. At Ambience, our approach is to curate brands that bring depth and differentiation to the retail experience. This launch not only strengthens our premium portfolio but also enhances the overall consumer journey within the mall.”

The store is designed as an immersive retail format, enabling consumers to engage with Nespresso’s range of coffees and machines while discovering personalised coffee rituals. With this launch, Nespresso joins a growing cohort of established café and coffee-led brands such as Paul and Ladurée, further strengthening the mall’s premium F&B mix. The entry also reflects the growing traction of premium coffee culture in urban India, where consumers are seeking quality, convenience, and consistency in everyday indulgences.

With this addition, Ambience Mall continues to expand its portfolio of global brands, reinforcing its positioning as a destination for premium and experiential retail in Gurugram.

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Founded in 2012, Burma Burma operates 21 restaurants across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and Chandigarh, and has built a niche positioning in India’s premium casual dining segment with a focused Burmese cuisine offering.

The company has reported annual recurring revenue exceeding ₹200 crore, with revenue growing at approx. 50% CAGR over the last three years. For FY25, the business recorded outlet-level profitability of over 21% and EBITDA margin of around 8%. The company’s valuation has increased from ₹150 crore to ₹500 crore over the past three years, supported by expansion across metro markets and improving unit economics.

The fresh capital will be used to support expansion into new cities and strengthen presence in existing markets, as the brand looks to benefit from growing consumer demand for differentiated dining experiences in India.

Commenting on the development, Co-Founders Chirag Chhajer and Ankit Gupta said, “We have spent the last several years building Burma Burma as a differentiated, cuisine-led dining brand with a strong focus on consistency, unit economics, and customer experience. The current fundraise allows us to accelerate expansion in a calibrated manner while strengthening our presence in markets where the brand has already demonstrated strong traction. As consumer preferences continue to shift towards premium and experience-led dining, we see significant headroom to scale the brand while maintaining the quality and distinct positioning that has defined Burma Burma so far.”

Neil Bahal, Founder of Negen Capital said, “Burma Burma has always stood apart in a crowded dining landscape. While the industry drifts toward centralized kitchens and frozen ingredients, they remain committed to cooking fresh and that discipline shows.Their stronger moat, though, is their menu. If you love a dish at Burma Burma, there’s only one place to go back to. That exclusivity drives loyalty in a way most restaurants can’t replicate; unlike pizza, where the craving has no fixed address. Their pure vegetarian, alcohol-free identity only adds to this. It’s an underserved positioning that gives Burma Burma a differentiated, investor-friendly story when the time comes for an IPO.”

The transaction was advised by Niamh Ventures, which acted as the investment banker to the company.

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While Roots Café laid the foundation with fresh, mindful food, Anahata Café expands the vision beyond nourishment of the body to nourishment of the heart and energy. The name Anahata — derived from the Sanskrit term for the heart chakra — symbolizes love, compassion, balance, and emotional well-being. The transition represents both a brand evolution and a deeply personal journey — from building a café to building a space that holds presence and intention.

On the brand revamp, Meenakshi Kumarr, Chef & Founder of Anahata Cafe, said, “Roots Café was where we learned to nourish people. Anahata Café is where we learned to hold space for them. This transition is not just a rebrand; it is a reflection of inner growth, deeper intention, and our commitment to creating food and spaces that truly come from the heart. To every guest who has supported Roots, this journey exists because of your love and trust. Anahata is not a goodbye to Roots; it is Roots growing deeper and blooming wider. The warmth, honesty, and care you experienced with us will only become stronger.”

What’s New at Anahata Café

• A more wellness-forward, sattvic-leaning menu
• Seasonal, farm-linked specials and chakra-inspired offerings
• Cleaner ingredients and mindful cooking techniques
• Expanded range of functional beverages, fresh juices, and herbal infusions
• Elevated presentation and storytelling around dishes
• A calmer, sensory-driven dining environment

Location:- E 140, ground floor, block E, Amar Colony, opposite Tagore International School, Lajpat Nagar IV, New Delhi, 110024

The new location has been intentionally designed to support this evolved vision. Featuring biophilic elements, mindful seating layouts, and natural materials, the space encourages guests to slow down and reconnect.

With its new name, new home, and renewed purpose, Anahata Café invites guests to step into a dining experience that feeds both appetite and awareness.

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Founded in Calicut by childhood friends Shabas, Irfan, Thasreef and Sanu, Fulva aims to transform one of India’s most iconic traditional sweets into a modern, premium and globally recognised confectionery brand.

The company launched with 24 premium varieties of halwa, blending traditional recipes with contemporary flavours such as Mango, Tender Coconut, Grape, Green Chilli and Dry Fruits. Fulva began as a D2C brand through its website and has quickly gained traction among customers across India and international markets. Since launch, the brand has served over 50,000 customers and shipped products to more than 15 countries. Beyond individual consumers, Fulva has also seen strong demand from corporate gifting buyers, event organisers, and premium hotels that feature its halwa in curated dessert menus.

The investment comes at a time when India’s packaged sweets market is witnessing strong growth, expanding at an estimated CAGR of 16%. Fulva itself has been growing at nearly 30% month-on-month and currently operates at an Annual Revenue Run Rate (ARR) of approximately ₹6.3 crore.

Commenting on the investment, Aman Gupta said, “India has a rich food heritage and categories like halwa have incredible potential to be built into modern consumer brands. Fulva is reimagining a traditional product with strong storytelling, premium packaging and a global outlook. I’m excited to support the founders as they work towards building a brand that can take traditional confectionery items like halwa to a wider audience.”

Fulva is building a structured and scalable brand in a category that has traditionally remained fragmented and unorganised. The company focuses on standardising recipes to ensure consistent taste and quality, while presenting traditional sweets in modern packaging designed for gifting, portability, and everyday consumption.

Alongside classic offerings, the brand is experimenting with new formats and flavour innovations. These include Halwa Stuffed Dates, where signature Calicut halwa is filled inside premium Medjool dates, and Coco Bites, inspired by Lakshadweep-style halwa made with coconut and jaggery.

As part of its long-term vision, Fulva plans to introduce several iconic regional and international halwa varieties including Tirunelveli Halwa, Bombay (Karachi) Halwa, Gajar Halwa, Omani Halwa and Turkish Halwa, presented in contemporary formats while preserving authentic recipes.

The company is also exploring health-conscious alternatives, including sugar-free halwa and nutritionally enriched, protein-rich variants designed for consumers seeking balanced indulgence.

Commenting on the fundraise, the founders said, “We are on a mission to modernise halwa while celebrating and empowering the rich tradition behind it. With Fulva, we want to bring together the diverse heritage of halwa and present it to modern consumers in a premium and accessible format. The strategic support and belief from Aman sir and other investors bring invaluable entrepreneurial experience, brand-building insight, and market access. Their backing will help us scale faster as we work towards building a global brand for halwa.”

The newly raised capital will be deployed towards marketing and brand building, expanding distribution across quick commerce platforms, marketplaces and offline retail, and upgrading production facilities to improve capacity, efficiency, and product consistency.

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Ownly is a zero commission platform that takes no fees from restaurants, and looks to charge consumers an honest delivery fee that covers the cost of getting food to them. In doing so, it enables restaurants to provide everyday low prices to customers without the acrobatics of discount traps or multiple layers of additional charges and fees.

The “Food promise campaign”: A commitment to resetting the status quo

Central to the launch is a creative video commercial that taps into the angst of the common consumer and promises a better food delivery solution. The film is set in a courtroom, and acknowledges the current industry pain points of hidden platform fees, inflated menu prices and misleading discounts.

Through potent use of satire and exaggeration, the film brings the underlying consumer angst to the fore while positioning Ownly as a clear alternative. Through the central structure of the “food promise” articulated in the creative, the brand looks to create a commitment toward trust and transparency for its stakeholders. The commercial is live on Ownly’s YouTube channel.

Commenting on the city-wide launch, Aravind Sanka, Founder – Rapido and Ownly said: “Indian consumer habits are changing rapidly. Food ordering has become an integral part of everyday life across India, not just in metros but in Tier 2 and Tier 3 cities as well. At Ownly, we see a strong opportunity to build a restaurant-first model that supports small and big partners to cater to the evolving needs of their customers. We believe that transparency, honesty and fairness are key drivers of long term growth for the sector and hope that Ownly can enable more people to enjoy the convenience of ordering in.”

Experimentation and learning

By entering this market, Ownly is looking to create healthy competition that benefits consumers and restaurants. As a new service under the Rapido umbrella, Ownly is built on the same principles as its parent brand, focusing on solving large-scale problems in customers’ daily lives, guided by affordability, convenience, and transparency.

The Bengaluru launch follows the pilot across Koramangala, HSR Layout, and BTM Layout, along with research into consumer habits across Indian cities. Over the past year, Ownly has also worked closely with restaurant partners to understand key industry pain points and plans to leverage Rapido’s hyperlocal logistics strengths going forward.

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The Jaipur-based brand underpinned a robust model focused on Tier-II, and Tier-III markets, creating spaces that resonate deeply with India’s accessible coffee & youth culture. Fueling this momentum, NBC has received two significant on-air commitments.

• Aditya Singh, Founder of All in Capital, offered ₹50 lakh for 0.27% equity
• A structured market offer of ₹3.2 crore was proposed in the form of debt with a 12% revenue share.

These endorsements came from a distinguished panel including Dr. A. Velumani, Nitish Mittersain, Shanti Mohan, and other prominent voices from India’s startup ecosystem. On the show, investors highlighted NBC’s clear visibility on unit economics, strong profitability across stores, underserved Bharat-first positioning, and a structured roadmap to national scale.

The brand’s ability to maintain 100% stores EBITDA positive while expanding into challenging markets demonstrates the resilience of its model.

“Our journey has always been about taking premium coffee to the heart of India, beyond metros, into the cities where young India is discovering its love for quality brews,” said Akshay Kedia, Co-Founder, Nothing Before Coffee. “The response on Bharat Ke Super Founders validates what we’ve built: a brand with strong unit economics, deep consumer connects, and a clear vision for profitable scale. We’re building more than a coffee chain; we’re building a community hub for aspirational India, with a clear roadmap to 400 stores by 2029. We’re excited to accelerate from here and emerge as India’s ‘Most Loved Coffee Café Brand’.”

The Bharat Coffee Play

Since its founding in 2017 by Akshay Kedia, Ankesh Jain, Anand Jain and Shubham Bhandari, Nothing Before Coffee (NBC) has strategically elevated café culture in India by combining a youthfocused vision with disciplined expansion into Tier-II and Tier-III cities. NBC differentiates itself through accessible pricing, a signature ‘Shrappe’ (Shake + Frappe (our own thickest frappe), and innovative menu, and vibrant spaces that foster community, moving beyond the premium coffee model to build ongoing loyalty among young consumers.

The company’s disciplined expansion model has delivered impressive financial metrics:

With approximately $1 price positioning, NBC’s hot coffee is priced at nearly half of other players and roughly one-third of international chains operating in India, reinforcing its mass-premium positioning.

• 65% gross margins at store level
• 28% EBITDA margins at mature stores
• 100% stores EBITDA positive

This profitability is underpinned by a vertically integrated supply chain: NBC sources beans from Chikmagalur, roasts in-house at its Jaipur facility, and distributes through a centralized warehouse model, ensuring quality control and cost efficiency at scale. With 100+ outlets across 39+ cities in 12 states, NBC has built one of the most extensive youth-focused coffee networks beyond metro India.

Ambitious Plans for Pan-India Growth

Operating under a COCO (Company Owned Company Operated) model, NBC has outlined an ambitious national expansion roadmap:

• 400 stores by 2029
• Next 100-store milestone by 2027

Beyond physical expansion, NBC is strengthening its revenue streams through strategic initiatives:

• Subscription-led growth with the newly launched Super Coffee Pass (priced at ₹1,799 with
  benefits worth ₹3,600)
• App-driven customer engagement to build digital loyalty
• Product innovation with new beverage variants
• Community-focused in-store activations that transform cafes into social hubs
• Backend supply chain optimization to support scale

“Our appearance on Bharat Ke Super Founders was a pivotal moment for us, not just for the investment validation, but for affirming that our thesis of building for Bharat is exactly where the future of consumption lies. At Nothing Before Coffee, we’ve always believed that great coffee shouldn’t be a metro-only luxury. The response from the investors and the viewership reinforces that our disciplined approach, profitable unit economics, 100% EBITDA-positive stores, and a deep connect with young India is the right formula for sustainable national scale,” said Ankesh Jain, Co-Founder, Nothing Before Coffee.

With a solid foundation of over 100 outlets and a growing loyal customer base, Nothing Before Coffee is positioning itself as a mass-premium coffee brand tailored for India beyond metros. As the country’s consumption story moves decisively toward Tier 2 and Tier 3 India, NBC is betting that affordable premiumisation in everyday categories like coffee could unlock the next wave of retail growth.

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This new launch marks the vegetarian brand’s third outlet in Gurugram, emphasizing its expanding footprint across Delhi–NCR and advancing its mission to deliver high-quality, street-style cuisine to food enthusiasts nationwide.

The new outlet is centrally located in Sapphire 83 Mall in Sector 83, Gurugram.  The new menu strives to cater to the bustling local population by offering SGF’s signature dishes such as Afghani, Achari, and Tandoori Soya Chaap, as well as a variety of North Indian dishes and innovative fusion snacks. 

SGF continues to remain a popular choice for vegetarians and street food fans due to its hygienic cooking, robust tastes, and affordable costs.

Speaking on the launch, Kewal Ahuja, Founder and Director, SGF India, said, “We are really excited to launch our third outlet in Gurugram at Sapphire 83 Mall. This marks a significant milestone in our ongoing expansion journey. Our aim has always been to offer tasty, hygienic, and budget-friendly vegetarian meals that blend traditional recipes with modern convenience. Sector 83 is a vibrant and rapidly growing area, and we’re eager to serve the community with our delicious, soul-satisfying menu.”

The outlet is now open for dine-in and takeaway, with food delivery services to be launched shortly through leading platforms. SGF India invites Gurugram’s food lovers to visit the new outlet and experience the flavours that have made it one of the country’s most loved vegetarian brands.

Outlet Address:
SGF India – Sapphire 83 Mall
Ground Floor, Sector 83, Gurugram, Haryana

About SGF India

• Founded in 2012, Spice Grill Flame (SGF) has emerged as a prominent name in the culinary landscape, celebrating a decade of excellence in 2022.
• Specializing in tangy, spicy, and fiery 100% vegetarian cuisine, with a particular focus on vegan offerings, SGF stands as a haven for those seeking flavourful plant-based dishes.
• From its humble beginnings with just two outlets, SGF has blossomed into a network of over 100+ kitchens with 75+ outlets in 20+ cities across India.

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